Facebook intent by age cohort

By General

Many commented on a recent Pew report finding that 61% of all Facebook users admitted to taking a break from the popular and addictive social networking site at some time in the past. Reasons included everything from avoiding too much drama and gossip to fasting or observing Lent. The chart below from the same report caught my attention:

Pew on plans for spending time on Facebook

According to Pew, 1% or fewer of 18-29 year olds see themselves spending more time on Facebook in the coming year. Is this accurately depicting a trend borne of the frustration with issues like privacy concerns and monetization plans (like dreaded autoplay video in the news feed) for the site? Or is it, like the 2010 media hype over the anti-Facebook Diaspora project, more wishful thinking about the behavior we would like to show versus what is likely? Either way, the prediction of declining usage by age above tells a story.

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