What are the digital, social, and mobile norms today, and what’s on the horizon? A quick overview of current state and strategy:
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Digital reality and updated strategy
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April 26, 2020
COVID as catalyst for digital transformation
By Perry Hewitt
3 Min read
26April
It’s both hard and easy to believe that the sentiment “Digital will become the core” still attracts a lot of attention in 2020. It’s hard to believe: Isn’t that the pivot we have all been making for more than twenty years? But it’s easy to believe when we experience interactions with enterprise companies that are mired in literal paperwork and cumbersome processes that clearly require a digital...
June 30, 2019
AI summit takeaways
By Perry Hewitt
2 Min read
30June
For several years I’ve served on the business council for Glasswing, an early stage venture firm focused on AI and frontier tech. Working with Glasswing has broadened my knowledge of where AI is currently viable, particularly its application under the hood in marketing technology. Three takeaways from their recent annual summit at MIT Media Lab: AI ethics are top of mind everywhere. Forget...
January 10, 2019
Talking digital problem solving with Postlight
By Perry Hewitt
1 Min read
10January
Fun to do this Track Changes podcast with the Postlight team. In this episode, Paul Ford and Rich Ziade mock a bunch of CxO titles, and then dig in on the hard slog of marketing knowledge and learning. In the end, I make the case for closer collaboration between marketing and product teams.
December 12, 2018
New from Pew: Artificial Intelligence and the Future of Humans
By Perry Hewitt
1 Min read
12December
Almost every event I’ve been to lately — whether it’s within the marketing, technology, or social entrepreneurship communities — raises both the inevitability and the risks of artificial intelligence. There’s a lot of excitement and trepidation, and early consideration about where the responsibility for ethical AI resides. A new Pew report captures some of those...
