Analytics firm Chartbeat has opened up its measurement methodology, limitations and all. By exposing their thinking and technology, they give the service’s users better insight into their reports — and simultaneously ramp up the pressure on the competition to go transparent. Now that we’ve all given up on comments, annotation is on the rise. The Genius …
Friday 5 — 10.17.2014
Twitter has enabled streaming audio to a limited number of partners via Audio Cards using Soundcloud. Now users can listen, like and share audio content on SoundCloud without leaving Twitter. This feature will be big for music, and useful for finding new audiences for public radio programming. Audio excerpts might also serve up interesting teasers for online learning content. With …
How to lead a responsive web design
Web thought leaders and authors Karen McGrane and Ethan Marcotte now publish a popular responsive web design podcast. Each episode features an interview with the people who make responsive redesigns happen, and covers the various complexities from change management and organizational readiness to design optimization and monetizing mobile. You can see my interview here, which talks about the current content strategy shift toward mobile, and …
Friday 5 — 10.10.2014
Google has enhanced its search results with an “In the News” box. These results include blogs and other content sites that are not traditionally indexed as news. This would explain the travesty above, where a Chelsea blog is listed related to a search for Arsenal F.C. Here’s a thoughtful recap and lessons learned from the NYTNow …
Friday 5 — 10.3.2014
Pageviews and clicks provide some insight into your content’s performance, but understanding if and where your users are paying attention is far more valuable for content producers and advertisers alike. Chartbeat announced that it’s been certified by the Media Ratings Council for a new way of measuring reader attention: active exposure time. Are we actually …
Future M and Inbound
Last week, well over 10,000 digital marketers and technologists arrived in Boston for MITX’s Future M, and Hubspot’s Inbound. For Future M, I was fortunate to participate in a fireside chat led by industry pro Sarah Fay on how to cultivate a digital team. Smart question from the audience: who are the three members I would bring …
Friday 5 — 9.26.2014
Even with the meteoric rise of social media, search remains a significant driver of traffic for most sites. Google released a helpful, scrolling infographic reviewing the basics of how search works. Visual social network Pinterest is a treasure trove for publishers. Not only a resource for trendspotting, Pinterest can in some cases drive more referral traffic …
Friday 5 — 9.19.2014
Facebook is updating its News Feed, again. This set of changes focuses on putting more weight on trending topics, so your feed reflects more discussion of what’s going on right now. Now the recency of the likes and comments on posts will matter more, perhaps reducing the frequency of those odd moments when a friend’s heavily-liked …
Setting the Stage for Digital Engagement: A Five-Step Approach
Today, people don’t simply replicate offline activities online; rather, they create and engage in new mobile and social behaviors. This article was originally published in EDUCAUSE Review, a bi-monthly magazine on current developments and trends in information technology, how they may affect the university as an institution, and what these mean for higher education and society. …
Friday 5 — 9.12.2014
When Spotify bought music intelligence platform Echo Nest, they gained access to a trove of data, and a smart team of people who could optimize curation. A new Spotify Insights blog focuses on telling scientifically-driven stories about music. This first post takes a look at how music migrates, and the varying musical influence of cities around …