ArchiveDecember 2014

Friday 5 — 12.19.2014


Everybody scrolls, but visual cues don’t hurt. HUGE is starting a series on usability best practices, and this first post takes on “above the fold” dogma. File under meta: here’s another piece why newsletters matter. Capable curation and a strong personal voice drive higher open rates and engagement. Larger organizations can reap the same benefits if they identify the...

Friday 5 — 12.12.2014


Facebook is surging ahead on mobile revenue as well as mobile market share. Facebook now accounts for about one-fifth of all data used on mobile phones, and owns four out of the top ten apps in the Apple iOS store and Google Play. More over at Quartz. Dark social is a term introduced by Alexis Madrigal two years ago to define the kinds of social sharing  (email, instant messaging, texting, etc.)...

Check your normative defaults


Your software has opinions — here’s how to spot them In July of this year, Facebook made a small design change that reflected a large shift in perspective. On both the desktop and the mobile app the globe icon in the blue bar became dynamic rather than static, reflecting your position on the planet. If you were logging on to Facebook from Jakarta, North America was no longer the default view. Why...

Friday 5 — 12.5.2014


We’re all producing more video, but who’s watching? Unlike written content, where a strong open may draw a reader in, there is a divide between those who press play on a video, and those who don’t. This post suggests that video consumption may not be evenly distributed across your audience — and you may have a very specific segment that forms your core video-watching audience ...

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