Tying transaction to check-in

The friction inherent to the foursquare check-in becomes a harder sell in an attention economy full of competing distractions – the value had better be high. Today, foursquare announced a partnership with OpenTable. Marrying the “Explore” feature’s social reviews by friends with the transaction and history of OpenTable’s reservation system is a big win, especially for travelers. It’s desktop web for now, but here’s hoping the app version isn’t far behind.

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