Fun to do this Track Changes podcast with the Postlight team. In this episode, Paul Ford and Rich Ziade mock a bunch of CxO titles, and then dig in on the hard slog of marketing knowledge and learning. In the end, I make the case for closer collaboration between marketing and product teams.
Friday 5 — 12.4.2015
Nike shoes, Star Wars droids, and hoverboards were among the popular products shopped for on Black Friday. If you were shopping from the comfort of your couch, you were in good company: Smartphone sales nearly doubled year over year, from 9.1% to 15.2 %. Read the full report PDF, and ignore Wired’s snark that Cyber …