Friday 5 — 8.22.2014


Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new business tools without...

Unpacking the algorithms behind online experiences


Relinquishing human free will to the machines generally gets a bad rap. In the media, all kinds of scientists are nefarious in their data-driven ways — even well-intentioned science yields Frankenstein’s monster far more often than the reasonable paleontologist in Jurassic Park. The Terminator franchise in the 1980s was among the first to introduce the concept of the Singularity to...

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