Tagentrepreneurship

Translating startup-speak for the corporate buyer

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Startups salivate at the prospect of entering the enterprise — and for good reason. The enterprise is rife with legacy systems and circuitous processes that frustrate employees and hinder results — and the startup has just the perfect product to fix the problem. Too often though, the pitch to the enterprise falls flat …

Friday 5 — 2.27.2015

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Medium has expanded it focus from elegantly formatted longform content to dive headlong into the stream. Now users land on a page featuring an open, simpler editor up top, which lowers the barrier to entry and ideally attracts more users. Search engine optimization (SEO) and content marketing are often presented as competing rather than complementary disciplines. Here’s a solid explanation...

The skinny on startup accelerators

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If you have a startup that’s launched but needs to grow, how do you choose, apply to, and make the most of a tech accelerator experience? Monday’s Rough Draft Ventures Sketch brought together four accelerator alumni and professionals to demystify the accelerator process — the pain and the perks. Several themes emerged: Accelerators are competitive, and can afford to be choosy...

Creating a network for women entrepreneurs

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…women-owned firms employ just 6% of the U.S. workforce and contribute just 4% of all business revenues. Women might be making overall progress in the rate at which they are launching new ventures, but are failing to launch and build high-growth ventures.
— Jennifer McFadden, who proposes radically transparent networks as one possible solution to the high-growth venture gap

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