brand Tag Archive

phone collage

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Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. …

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2016 google searches

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Friday 5 — 12.16.2016

Google released its 2016 year in search, with a pretty nifty user experience. Pokémon Go was the top term globally, but you can explore by type of search as well as other facets like geography and volume. Handy eye candy as the search engine comes under fire for some terrible fake news results. This week …

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pocket screen shot

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Friday 5 — 7.22.2016

Keeping up this weekly newsletter relies heavily on a single Chrome extension, Pocket. Throughout the week, I use the productivity tool to capture the interesting articles that fly by and read through them all on Thursday evening. Product Hunt promises that these seven Chrome extensions will similarly change your internet life. AI is coming to marketing through capabilities as diverse as website design, …

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Friday 5 — 7.15.2016

Pokémon fever struck this week with the release of Pokémon Go, an augmented reality app that allows players to catch virtual characters populating physical spaces. Here’s how it works. Om Malik points out that the app has heightened expectations for how we can access information, acting as a kind of gateway drug for broader applications of AR. …

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Google microphone image

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Friday 5 — 7.1.2016

This is the year I began to rely on voice commands in the same compulsive manner that we all reach for our mobile devices. Try this helpful catalog of over 150 questions and 1,000 variations you can ask Google. My favorite Easter egg: “askew.” Just when you thought it was safe to count on your distributed content strategy, Facebook tweaks the …

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Slack Message Buttons example

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Friday 5 — 6.24.2016

Slack has launched Buttons to ensure you never leave, advancing the platform from a discrete messaging app to a productive work hub. Now you can pay back a colleague, resolve a tech alert, update a project management task all from within Slack, thanks to some new APIs.

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design maturity survey

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Friday 5 — 5.13.2016

  Findings from Artefact’s recent design maturity survey indicate that your chief design officer is not your savior. Other tactics, like training cross-disciplinary teams in design thinking, may have more impact than a single, high-profile hire. There’s not a lot I love more than a good digital playbook, and NYC has just released theirs. The interface is a little dramatic …

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Friday 5 — 10.30.2015

In the early 90s, corporate marketing departments produced physical brand books, illustrating dos and don’ts for print, TV, signage, trade shows, etc. Fast forward a couple of decades, and the digital world requires a wide-ranging brand treatment that enables variations in volume, and concepts like stacking. See this gorgeous Netflix brand rollout for a best-in-class example. I’m a longtime …

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facebook-vs-whatsapp

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Friday 5 — 2.21.2014

Facebook forked over $19 billion for WhatsApp, and the internet is full of articles explaining why. Among the most compelling is Buzzfeed’s take that WhatsApp posed a significant threat. WhatsApp is growing fast globally, consumes a great deal of young users’ smartphone time, and fills that critical “staying in touch” niche that Facebook would like …

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quotation

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On jazz hands and ad networks

Everybody is very enamored by Google’s self-driving cars, you know, Google making glasses. That’s all jazz hands. It’s a big, huge distraction. They’re an advertising network. They’re putting a 25 to 50 percent advertising tax on everything created in the world. That’s all their doing. It’s a huge ad network. They’re going to subsume all …

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