Perry

Hewitt

Tag: algorithm

Friday 5 — 9.12.2014
1. When Spotify bought music intelligence platform Echo Nest, they gained access to a trove of data, and a smart team of people who could optimize curation. A new Spotify Insights blog focuses on telling scientifically-driven stories about music. This first post takes a look at how music migrates, and the varying musical influence of cities around the world.
2. The options for publishing your content online are myriad. When should you post to your “owned” properties, and when should you syndicate to communities like Medium or Rebelmouse? Ths KISSmetrics post has some useful rubrics for how to overcome the content distribution hurdle to help your content find its audience.
3. Digital disruption may have moved from buzzword to cliché, but the advent of agile marketing is a great example of this phenomenon. As technology has become both ubiquitous (so many options!) and pervasive (throughout the funnel), marketers must learn to manage for uncertainty and change. Make time for this terrific slide deck on Managing Marketing in High Gear by Scott Brinker.
4. I once read that algorithms are people’s opinions, mathematically expressed — and nowhere is that more evident than digital journalism. As news becomes more mobile, the experience of news consumption can be more tailored — and potentially more monitored. A new study sheds light on how engineers and designers think about their role in news delivery.
5. Twitter cards offer a way to create more visual tweets to drive engagement and spur specific actions. Here’s a comprehensive guide to types of Twitter cards and how to use them.
Weekend fun: Ever wonder what your favorite characters in videogames do when you wander away from the controller? Find out here — GIFS included.

Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Try out the Friday 5 archive, or sign up to get a weekly email.
September 12, 2014
Friday 5 — 9.5.2014
1. Wondering why your iPhone app was rejected from the app store? Apple has revealed the top 10 reasons that submitted apps don’t make the cut. Placeholder copy is among the offenders, which provides good fodder for longtime foes of Lorem Ipsum.
2. A common first step toward finding out what your website users value is to dive deep into existing quantitative and qualitative data. Why not also build your redesign in an open process alongside your users? The Guardian’s release of the beta version of its site, and its process of open and iterative change, has allowed them to engage its user base in the redesign process.
3. Thinking of signing up for Twitter, but feeling daunted? At long last Twitter has improved its onboarding process, and made first steps for Twitter users easier. Now the process features compelling, visual tweet content, and points you to other users whom you might actually know.
4. Apparently, men use the phrase “my zipper,” while women refer to “my yoga.” Language tells like these are among the ways that a Twitter algorithm determines your gender.
5. With hacked celebrity photos in the news, it pays to brush up on basic ways to keep your accounts and files safe. TL;DR: enable two-factor authentication everywhere.
Weekend fun: As I type this, some 80 million of my fellow Americans are sleeping. This clever visualization based on data from the Bureau of Labor Statistics provides an interactive and sortable view of what other Americans are doing.

Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Try out the Friday 5 archive, or sign up to get a weekly email.
September 5, 2014
Friday 5 — 4.18.2014
1. Now that we’re all shooting more photos and videos than ever before, Dropbox is hell bent on storing them for you. Dropbox knows there’s a high switching cost for moving all your personal stuff (hassle, trust) so they’re making it easy and appealing to store and share, particularly via mobile. And yesterday Dropbox purchased iOS photo app Loom to continue the offensive.
2. This week, Twitter took a page out of Facebook’s monetization playbook by adopting app install ads. With a heavily mobile user base, Twitter provides an appealing audience for app creators looking for new users. Here’s hoping this proven ad revenue model shores up Twitter’s languishing stock price.
3. Hunter Walk illustrates how context matters when serving up recommendations for end users. When YouTube recommended videos to users, the interface explicitly told them why: e.g., “because you watched these puppy videos, we’re showing you this kitten.” As a result, users were less likely ignore the recommendations — and consumed more video.
4. But what if you don’t want your online behavior tracked, for relevant video recommendations or anything else? The Atlantic cites research from Zeynep Tufekci on emerging user behaviors, from passive-aggressive subtweeting to active hatelinking, that regular people are adopting to remain invisible to the algorithms that track online behavior.
5. Also filed under “what your social networks now know about you,” Facebook has launched Nearby Friends, a way for you to find out who’s close by. The technology is based on Glancee, a startup Facebook acquired back in 2012. Needless to say, early messaging is all about user control and privacy settings.
Weekend fun: Done right, Vine videos are a glorious, six-second art form. Here are this year’s winners from the Tribeca Film Festival, with my favorite Wrap Dancer winning the animation category.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
April 18, 2014
Friday 5 — 3.21.2014
1. Medium has released its first mobile app, bringing its elegant, curated reading experience to your iPhone. Login requires Twitter, and they made the somewhat curious decision not to “bog users down” with a homepage. Still to come: more robust search and a mobile writing experience.
2. The internet of things garnered a lot of attention in January when Google shelled out $3.2 billion for Nest, its patents, and its people. Is the next step for IoT consumers an app store for hardware? NEX band is making an early foray, counting on the viral sharing behaviors of youth to attract developers and ideas.
3. If you manage a Facebook page for a brand, you might want to double-check those reach numbers. With an upcoming algorithm change, the organic reach for a brand page may fall to as little as 1-2% of the fan base. Facebook is looking to migrate organizations to a paid acquisition and retention model.
4. Why do people edit Wikipedia? Here’s a quick explanation — part of a useful short series on the who, why, and how of Wikipedia editors.
5. Is Twitter ditching @ replies and hashtags? Sounds as though they will keep the functionality, but lose some of this “visible scaffolding” around user behaviors. Expect to see ongoing evolution of the user experience as Twitter seeks the user growth needed to buoy its newly-public stock.
Weekend fun: Ever wish you could go back and erase or edit your early online ramblings? For better or worse, Twitter is breathing new life into them by featuring “my first tweet” for its eighth birthday. Here’s how you can look up your own very first tweet.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
March 21, 2014