This week, Twitter took a page out of Facebook’s monetization playbook by adopting app install ads. With a heavily mobile user base, Twitter provides an appealing audience for app creators looking for new users. Here’s hoping this proven ad revenue model shores up Twitter’s languishing stock price.
Hunter Walk illustrates how context matters when serving up recommendations for end users. When YouTube recommended videos to users, the interface explicitly told them why: e.g., “because you watched these puppy videos, we’re showing you this kitten.” As a result, users were less likely ignore the recommendations — and consumed more video.
But what if you don’t want your online behavior tracked, for relevant video recommendations or anything else? The Atlantic cites research from Zeynep Tufekci on emerging user behaviors, from passive-aggressive subtweeting to active hatelinking, that regular people are adopting to remain invisible to the algorithms that track online behavior.