Tagadvertising

Friday 5 — 9.25.2015

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Facebook has already established itself as a formidable video-serving rival to YouTube. This week, with the help of its Oculus acquisition, Facebook launched 360 degree videos — click and drag the video above to see what is now possible. This interactivity is terrific for all kinds of immersive experiences from tours to product demos, as well as myriad off-label uses. Digital marketing, and then...

Friday 5 — 9.4.2015

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When Instagram changed photo sizes to allow more options than square, there was predictable hue and cry. Eugene Wei eloquently explains why social networks should not adhere slavishly to features, but focus instead on the power of their network of users. There’s a lot of rhetoric about what it means to be “digital first” or “digital by default”. The UK Government...

Friday 5 — 10.10.2014

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Google has enhanced its search results with an “In the News” box. These results include blogs and other content sites that are not traditionally indexed as news. This would explain the travesty above, where a Chelsea blog is listed related to a search for Arsenal F.C. Here’s a thoughtful recap and lessons learned from the NYTNow and soon-to-be-shuttered NYT Opinion apps. Being...

On jazz hands and ad networks

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Everybody is very enamored by Google’s self-driving cars, you know, Google making glasses. That’s all jazz hands. It’s a big, huge distraction. They’re an advertising network. They’re putting a 25 to 50 percent advertising tax on everything created in the world. That’s all their doing. It’s a huge ad network. They’re going to subsume all advertising into their network.   And that’s what...

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