Perry Hewitt works at the intersection of marketing and digital strategy, and is passionate about leading high-performing teams to drive sustainable change and impact. Her focus is on bringing modern marketing and product practices to mission-driven organizations.

Current and recent engagements include Bloomberg Philanthropies, The Rockefeller Foundation, Lincoln Center for the Performing Arts, and the Ballmer Group / USAFacts.  She previously served as Harvard University’s chief digital officer.

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Latest stories

Do these five things to become a better mentee

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“Work with a mentor” is right up there with “maximize your 401K contributions” and “no more than one drink at the office holiday party” on the list of common advice given to young professionals at the beginning of their careers. Harder to find are answers to questions such as, What is the best way to build a mentor relationship? How can you make the most of your interactions? And how can you...

The hardest problem in digital transformation

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The real challenge is creating sustained cultural change: assembling and leading the right teams with the right mindset that work to build bridges within and beyond and organization, to implement successful transformative rather than incremental programs, and to disseminate learning and practice across the enterprise. In the end, it's all about culture.

Friday 5 — 4.28.2017

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An IDEO team combined human design talent and machine learning to create Font Map, a tool for designers to compare and find similar fonts. This started with Google’s ~750 typefaces, but can scale to many more. Explore for yourself. More and more of my searches start and end in the Google ecosystem, including those short snippets results in Q&A format. There’s an argument to be...

Friday 5 — 4.21.2017

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No one needs the embarrassment of a notification popping up at the wrong time — or on the wrong device. Wired explains how to find out where you’re signed into iMessage, set up two-factor, and turn off messaging where needed. Bloomberg’s new Lens app provides a handy overlay of contextual information about people and companies. You can try it as a Chrome extension or an iOS app...

Friday 5 — 4.14.2017

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Facebook’s AI assistant, M, is now rolling out in Messenger with features like sticker, polls, and payment. While some are underwhelmed, others see this start with a limited number of functions as a step to broader AI capabilities. Poor usability affects everyone, but it disadvantages older adults in particular. This excerpt from a new book offers guidelines and considerations when...

Friday 5 — 4.7.2017

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YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints where and how these...

Friday 5 — 3.24.2017

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YouTube has released an AI-powered emotion engine that helps video creators, aka influencers, understand which elements are most and least effective. YouFirst shows the video to a segment of the creator’s audience, uses facial recognition to identify the “power moments” that resonate, and can even tell you which groups of people enjoyed different parts of the content. Anyone...

Friday 5 — 3.17.2017

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John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer...

Friday 5 — 3.10.2017

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Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. Employees...

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