Today’s the big reveal for who applied for a new gTLD. Looks like brands went for proprietary names: Barclaycard, XEROX (really?) and nominal nonprofit AARP, and some of the more compelling generics. Above is the list of English language gTLD applications visualized with wordle. The larger words indicate where there are multiple applicants, which results in bidding — good luck to those vying for .home or .app!