- For a number of years instinct and analytics have been telling us that photos are effective in social posts. That hypothesis seems validated by this week’s confirmation of Facebook and Pinterest domination of web referrals, with the former putting heavy emphasis on images in the newsfeed and the latter a nexus for image curation.
- In an entirely related vote of confidence for the visual web, Pinterest has raised another $225 million. Pinterest is developing a global strategy, with more than a dozen country managers slated to be hired this year.
- LinkedIn is going long on the mobile use case, rolling out a new iPad app and the compelling LinkedIn intro email feature. LinkedIn intro aims to provide color and context to your mobile email by surfacing relevant LinkedIn info about the sender.
- Facebook is home to the accidental news consumer — most users come for other reasons, but many end up seeing the news. An important finding is that younger people who are far less intentional about going to news outlets are consuming news via the social network.
- Wikipedia remains an invaluable news source — but how is it developing and replenishing its stable of editors? Unlike the rest of the web, which has become more global and female content creators, Wikipedia’s skew toward technical, Western, and male-dominated subject matter has persisted. Does this limited pool ensure Wikipedia’s decline?
Weekend fun: Eight million people have already watched this toddler in his Halloween costume, but in case you’d like some inspiration for your own …