1. How do the words we use segment us by personality, gender, and age? An open vocabulary study of over 700 million Facebook posts by 75,000 volunteers provides a range of insights into attributes associated with language use. As the word cloud shows, men use profanity and talk about xbox far more than women on the social network.
2. Direct messaging, long the neglected stepchild of the Twitter user experience, are about to get a lift with experimental new feature @eventparrot. Follow the account and it will direct message you with personalized breaking news, defined as news items noticed by the people you pay attention to.
3. GigaOm posits why app-based tablet magazines are a failure, despite a few notable exceptions. Paid individual magazines titles continue to draw only a very small market. The desire to create the bespoke apps seems to stem, as one commenter put it, from an obsessive need for control of font and layout rather than a more sensible embrace of the messy, social open web.
4. Perhaps the other end of the continuum of perfection and permanence is analog and ephemeral, like the live performances of Pop Up Magazine. As many of us relentlessly record and document, a new niche emerges for a live 100-minute show, where nothing goes online or is recorded.
5. 91% of US adults own a cell phone today, and 41% of them use it to watch video. Pew’s latest report on online video shows continued growth not only in consumption, where comedy and education videos lead the pack, but an increase in adults posting video online to 31% from 14% in 2009. A full 35% of those video posters harbor hopes of their video going viral.

Weekend fun: fancy a little telekinetic rage with your coffee?

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.