Perry Hewitt

Friday 5 — 4.28.2017

Friday 5 — 4.28.2017

An IDEO team combined human design talent and machine learning to create Font Map, a tool for designers to compare and find similar fonts. This started with Google’s ~750 typefaces, but can scale to many more. Explore for yourself. More and more of my searches start and end in the Google ecosystem, including those short snippets results in Q&A format. There’s an argument to be made that these snippets […]

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Friday 5 — 4.21.2017

Friday 5 — 4.21.2017

No one needs the embarrassment of a notification popping up at the wrong time — or on the wrong device. Wired explains how to find out where you’re signed into iMessage, set up two-factor, and turn off messaging where needed. Bloomberg’s new Lens app provides a handy overlay of contextual information about people and companies. You can try it as a Chrome extension or an iOS […]

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Friday 5 — 4.14.2017

Friday 5 — 4.14.2017

Facebook’s AI assistant, M, is now rolling out in Messenger with features like sticker, polls, and payment. While some are underwhelmed, others see this start with a limited number of functions as a step to broader AI capabilities. Poor usability affects everyone, but it disadvantages older adults in particular. This excerpt from a new book offers guidelines and considerations when designing for this large and growing population. […]

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Friday 5 — 4.7.2017

Friday 5 — 4.7.2017

YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints where and how these interactive experiences make sense. Savvy creators acknowledge […]

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Friday 5 — 3.24.2017

Friday 5 — 3.24.2017

YouTube has released an AI-powered emotion engine that helps video creators, aka influencers, understand which elements are most and least effective. YouFirst shows the video to a segment of the creator’s audience, uses facial recognition to identify the “power moments” that resonate, and can even tell you which groups of people enjoyed different parts of the content. Anyone remember when building a website meant hiring a webmaster and writing a million […]

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Friday 5 — 3.17.2017

Friday 5 — 3.17.2017

John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer intelligence and make the most […]

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Friday 5 — 3.10.2017

Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. Employees, like Evan Spiegel, got (paper) rich, and DJ Khaled […]

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Friday 5 — 3.3.2017

Friday 5 — 3.3.2017

Having lived through 1990s website with visit counting tickertapes and dancing babies, and then the 2000s with endless moving carousels, I’m skeptical of movement for movement’s sake. But Nick Babich explains three valid use cases for animation in mobile user interface design. If your email open rates are flagging, consider using emojis. New research finds that adding emojis to subject lines can boost email open rates 85%. A […]

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Friday 5 — 2.24.2017

Friday 5 — 2.24.2017

Amazon celebrated Alexa reaching 10,000 skills with a new musical game called Beat the Intro. The fast rise of Alexa skills invokes the inevitable comparison to Apple’s app store, and with it the associated growing pains of discovery. Is that really Michael Flynn on Twitter? Before you retweet or reply, take these steps to determine if a Twitter account is legit. How do leaders make the most of customer insights gathered online? This article on the digital marketing […]

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Friday 5 — 2.17.2017

Friday 5 — 2.17.2017

To this erstwhile language geek, the application of technology beyond a language lab (look it up, kids) is intriguing. Mondly aims to marry language learning with virtual reality to advance immersion learning. In order to build a successful product, identify friction-killing tactics to engage and delight your users. These lessons from Amazon points to different kinds of friction, and actions you can take to listen, identify, and mitigate. How […]

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