Why do some videos go viral while others seemingly underperform? HBR looks at how psychological response and social motivation drive video sharing. Apparently it doesn’t hurt to reach the “supersharers,” who are responsible for 82.4% of total video […]
Perry Hewitt is an established leader in digital strategy, with extensive experience in both corporate and not-for-profit sectors. Read more.
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A new report from Pew delves into mobile messaging for the first time, and updates social media trends. Mobile messaging apps like WhatsApp and Snapchat continue to grow, with 49% adoption among 18-29 year old internet users. Also […]
Are you getting started on Slack to increase your productivity, reduce your email, and fuel your dependence on animated GIFs? Here’s a helpful how-to explaining all the basics. Technology has consequences, positive and negative. This […]