Tag: event

  • Digital strategy, content, and cake

    What do you get when you bring together 400 folks interested in digital strategy for content and community in higher education — and add cake? ConfabEDU offered a heady mix of ideas and energy for innovative content approaches in the digital/social/mobile world.

    Superb keynotes from Kristina Halvorson, Dan Roam, and Karen McGrane were interspersed with terrific sessions from thoughtful practitioners. My own keynote focused on the blurred lines and messiness inherent to content creation in this new environment — slides below:

  • Morning Prayers @ Memorial Church

    Today I was lucky enough to speak at the morning prayers service, a Harvard tradition since its founding in 1636 (more here). Many thanks to Jonathan Walton, who is the Pusey Minister of Harvard’s Memorial Church and the Plummer Professor of Christian Morals in the Faculty of Arts & Sciences — and a true proponent of making connections on campus and on Twitter.


    Good morning. My name is Perry Hewitt, and I work on digital strategy for the University. I’d like to begin with a reading from E.M. Forster

    “Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die.”

    When Forster wrote that passage for Howard’s End back in 1910, he was, through the indomitable character of Margaret Schlegel, extolling connection as a means to an end, a way to live a fuller and more meaningful life. In the novel, Margaret’s lifelong attempt to get the stubborn Henry Wilcox to connect the prose and the passion within himself is for a long time met with deliberate obtuseness. Wilcox tells Margaret, “My motto is Concentrate. I’ve no intention of frittering away my strength on that sort of thing.” What he meant by “that sort of thing” was looking away from the task at hand, to see all around him.

    Of course, Monday’s tragic events at the Boston Marathon put this exhortation into especially sharp relief. The violence of the bombings, and then the subsequent moments of hope and humanity cause me to reflect more deeply on these themes of concentration and connection. 

    When I arrived at Harvard College, like many young people, I knew a great deal more about how to live my life back then than I can lay claim to today. My stubbornness and world vision bore an unfortunate resemblance to that of Henry Wilcox. As a Slavic Languages student, I immersed myself in the inflexible world of word roots, noun declensions, and verb conjugations through the work of Roman Jakobson and Horace Lunt. I was a devoted disciple of the “concentrate” and by and large eschewed the “connect.” And “concentrate” up until that point had been an effective means to an end — through the girls’ school I attended, through Andover, and then through Harvard. After Harvard, I was certain, I would pursue a similarly focused life and career path.

    But as the Yiddish proverb says, man plans and God laughs. Through a variety of professional and personal circumstances, my life ended up revolving less around the concentrate, and almost entirely around the connect. Rather than becoming the hedgehog I had envisioned, knowing one big thing, life conspired to turn me into a fox, in the business of knowing many things, and many people, and of trying to make useful links among them all.

    As I spent more time on the exploration of digital channels, mobile devices, and social realms, the question I began to have, and pose for you all to think about here, is what does it mean today to connect? How have the capability and meaning of connection been enhanced or diminished by the digital world we now inhabit?  

    First, I want to talk about the immediacy and ease of connection.

    Never before have we been able to connect in a tactical way so easily and inexpensively. When I spent time in the former Soviet Union in the late eighties, a telephone call to “the West” involved a long wait in the Central Post Office in Moscow. Picture if you will a pre-technology RMV, with long rows of people sitting and waiting for their turn to enter what felt like a Revolutionary-era Russian phone box. You waited for hours for your call to come up, and were prepared for a mercurial babushka-bureaucrat to change your place in line or deny you entirely. Calling abroad was a significant undertaking and time commitment. Because of this, you planned what you wanted to say, disguised carefully for those listening in, with great care.

    Compare this to the casual and inexpensive connection of the internet-enabled present. Earlier this week, my son, Tim, now the same age I was in Moscow, missed a connecting flight in Spain. He opened up a videochat in Skype to alert me of his new plans. He used a laptop computer connected to Madrid airport wifi; I responded on a smartphone while out for a walk in the woods with a friend.

    Does this ease of connection somehow change its nature? Is a world in which we are potentially always connected an unqualified boon? It certainly prevented me from sitting in an airport and worrying. But is there a case to be made that we put less effort into choosing our words because they can always be corrected in a subsequent call, text, or email across any geographic boundary? I have no desire to turn back the clock on telecommunications, but often reflect on how the newfound ease may affect the quality or purpose of connection.

    Second, I want to talk about the meaning of connection in a digital world.

    Facebook has amassed over a billion worldwide users, and represents one out  of every seven minutes spent on the internet today. But perhaps most interestingly, Facebook has succeeded in turning the noun “friend” into a verb, and inventing its unfortunate corollary, the “unfriend.”  What effect does this kind of online connection have on the nature of friendship itself?

    Why are people signing up to connect through pixels rather than in person? For many, there’s a clear benefit to online connection, particularly in societies where family members are more widely dispersed geographically. Teens form affinity groups of future freshmen; former classmates reunite and compare both headlines and hairlines; and everyone shares photos of children, dogs, and luscious desserts. Large networks enable people to benefit from the strength of weak ties, surfacing more professional and personal opportunities for online friends to be helpful to one another. Recent research also reveals that social content is especially memorable — you are more likely to recall a status update than a news headline or a randomly selected sentence from a book.

    And yet people are creating and navigating the rules of online friendship very differently. Some are indiscriminate and enthusiastic friend-ers, eagerly collecting people they meet and adding them to their network. Others are skeptical of online connections, wondering if we are now replacing genuine friendship with a feed full of a baby pictures, inane internet memes, and political polemics. Most of us fall somewhere in between, with self-created rules of who we friend on Facebook, who we connect with on LinkedIn, and who knows our mobile phone number.

    Finally, I want to consider these questions in the context of Monday’s Boston Marathon bombings.

    On Monday, digital / social / mobile led the way in communicating, collecting, and commiserating. Tweeters broke news developments the traditional networks could only chase. Digital led the way for friends and family to find, check on, and encourage one another. Now FBI investigators are busy analyzing our crowdsourced digital data to divine signals from the noise. In this sense, especially at times like these, it’s our efforts to connect that are improving our our quality of life and perhaps even our safety.

    I began today with Forster’s admonition. “Only connect,” he wrote, “and human love will be seen at its height.” This week, this seems particularly apt. Since I stand here at the pulpit, I would love to follow Forster by offering you definitive answers on digital connection. But I can’t. We’re wading together into new territory, building new rules that fit for the immediacy and intimacy of online connections, and doing it in sometimes troubled times. I do not have a map, digital or otherwise, for navigating the correct course. But I believe if we hold fast to the overarching principle Forster introduces, together we’ll head in the right direction.

    So, I bid you today to go out and chat, like, link, pin, plus, poke, post, text, tumble, or tweet. Or write an old-fashioned letter, and drop it in the mail. But in the end, do what matters — only connect.

  • #50onfire 2013

    #50onfire 2013
    Celebrating at BostInno’s #50onfire 2013 with Natalia Zarina and Peter Boyce
  • What happens in Vegas, Austin, etc. …

    life of the partyWhat happens in Vegas, Austin, or anywhere else is bound to stay with you forever these days. Many of us now live our lives in public, and embrace social media for the benefits of community and connection and in spite of the risks of indiscretion and overdisclosure.

    The kids are onto this. High school students applying to college change their names on the social web: Allison King becomes that TheAllie Regal — a code close enough for friends to decipher, but far enough to fool the Google. Apps like Snapchat and its less successful Facebook clone Poke hold out the promise of ephemeral content: what better way to foil permanence than an image that self destructs in less than ten seconds? The app even alerts you if a sneaky recipient attempts a screenshot of the content.

    For adults with established usernames and search results, interim transmogrification is less feasible. Instead, we’re left to do what we can to avoid the most frequent areas of social media faux pas:

    • too vitriolic (don’t be this guy)
    • too much lifestream (hard to be as compelling as the Feltron report)
    • too much life of the party
    • or, God forbid, a post sent from your company account rather than your own

    Spending a lot of time on the social web, many of us will commit one or more of these errors at some point. What’s the mitigation plan? A personal strategy of focusing on planting grass rather than pulling weeds — delivering consistent value through the content you share — is generally wiser than time spent on remediating the missteps. Delete, apologize, and move on.

    For those of you headed to SXSW, be careful out there.

  • Highlights from #hackharvard

    HackHarvard 2013The third annual #hackharvard brought together 17 teams collaborating over 10 days, attending 21 seminars, meeting with 24 mentors, and consuming an undisclosed and no doubt enormous amount of Red Bull and candy.

    Today’s demo day was the culmination, with a terrific keynote from Hugo Van Vuuren (serial Harvard alum and Experiment Fund partner) and deft panel moderation by Brent Grinna. But the student #hackharvard projects were of course the main event.

    A few takeaways:

    • PlayedBy.me enables guests to insert themselves into the host’s playlist — I can see clear benefit in crowdsourcing music from trusted friends for parties. The single author, standalone playlist feels increasingly dated.
    • Personal mission can lead to smart solutions. One student, inspired by a foster sister with autism, built an app called emotr to improve recognition of facial expressions.
    • Mind your meds keeps it simple and smart — observing that 48% of Americans take prescription medication with varying levels of compliance, and that “medicines don’t work on people who don’t take them,” the founders launched an intuitive service for email and text message reminders.
    • Another basic truth — university students are always hungry — led to Harvard Foodfinder. Finding out which events have food — and how close they are to you right now — could revolutionize campus event attendance in ways that flyers and Facebook events never will.

    Committed leadership matters — hats off to Lexi and Zach, as well as aged alums Peter and Hugo, for pulling off the third successful #hackharvard with an interrobang.

    Photo credit: Peter Boyce, whose photo I appropriated in a desperate attempt to find a photo without him in it.

  • 7 tips for digital and social event strategy

    eventThere’s a lot of apt criticism of social media snake oil salesmen — including this terrific Onion video (embedded in a good sendup of TED). But social media does deliver news, shape opinion, and forge connections in important ways.

    In the forging connections department, in-person events remain vital. As much as digital platforms enable you to listen to and share ideas, the value of face-to-face connections has not been eradicated. Facebook was supposed to kill reunions — in many cases, social networking has whetted appetites for the in-person kind.

    So, how do you set the stage for online social media to support a well-orchestrated offline event? A few thoughts:

    1. Clarify the ground rules. Is your event on the record, or off the record? If it’s not specifically stated to be the former, some would-be tweeters or instagrammers might think keyboarding or holding up a camera are out-of-bounds.
    2. Form your social strategy based on your event goals (and yes, that means clarifying your event goals). Is it networking? Then you’re going to make your attendee list public early, and shout out to as many people as possible. Thought leadership? Then you’ll select and link to as many relevant resources (in-house and third party) to put whatever content you’re serving up into context.
    3. Create a concise and relevant hashtag. Character counts are tight, so don’t insert your organizational brand if it doesn’t make sense.
    4. Define your non-attendee strategy. What can or should the experience be for those who are interested in the event, but who can’t attend?
    5. Before: communicate the hashtag to registered attendees and seed it with content. A week or so prior, thank registered attendees, remind people of speaker bios, and point to related news items as appropriate.
    6. During: provide additional value — and this requires a quick and content-savvy resource on the ground. Did your speaker just mention the marshmallow experiment? Make sure attendees get the reference. Where possible, get advance copies of prepared remarks, and pre-select supplemental content.
    7. After: follow up with any wrap-ups (generated by you or any prolific attendees), and any photos/video from the event. Find ways to aggregate and publish the content created by attendees (tweets, posts, photos, video – maybe a Storify?). Thank guests for attending.
    There’s nothing like hosting an in-person event that makes you appreciate the hard work that goes into one. The digital and social elements are now a core component — and an increasingly important competency for event planners and managers.

    Photo credit: Zach Hamed

  • Digital delivery: CMO innovation summit

    Thanks to Margaret Molloy for Eight Digital Imperatives for CMOs, a thoughtful distillation of a panel from the CMO innovation summit in NYC last week. I liked the panel’s focus on digital delivery – there are a lot of digital theorists and issue spotters in any large organization, but this panel focused on practical approaches for successful digital experience delivery.

    Agree with all eight imperatives, but would underscore the need for broader marketing teams to get fluent in digital, and stay agile with efforts. In large organizations it’s tempting to invest too heavily in an enterprise planning approach, only to be upended as disruptive consumer technologies rapidly change audience behavior (half of American adults are smartphone owners) as well as the in-house expectations of speed (great special report from The Economist).