analytics Tag Archive

Friday 5 — 10.3.2014

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Pageviews and clicks provide some insight into your content’s performance, but understanding if and where your users are paying attention is far more valuable for content producers and advertisers alike. Chartbeat announced that it’s been certified by the Media Ratings Council for a new way of measuring reader attention: active exposure time. Are we actually …

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Friday 5 — 9.19.2014

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Facebook is updating its News Feed, again. This set of changes focuses on putting more weight on trending topics, so your feed reflects more discussion of what’s going on right now. Now the recency of the likes and comments on posts will matter more, perhaps reducing the frequency of those odd moments when a friend’s heavily-liked …

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Friday 5 — 8.22.2014

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Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …

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Friday 5 — 7.18.2014

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With a growing and highly engaged (dare I say fanatical?) user base, Instagram has remained a social media darling. This comprehensive piece describes how its founders make the business tick, keep user engaged in a landscape of mercurial tastes, and prepare the app for monetization in the future. There’s a new Facebook app, but only for …

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Friday 5 — 4.11.2014

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Twitter is going all Facebook with new, expanded profile pages. The new profile pages offer a wider banner, a larger profile image, and the ability to “pin” a tweet to the top of your profile. The profile pages will now emphasize your tweets with the most engagement by making them larger. First Lady Michelle Obama …

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Friday 5 — 3.14.2014

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Comscore data show that users coming directly to a news site stay longer and view more pages than those coming from search and social. Users arriving via search and social drive up views, but are more difficult to convert into loyal readers. Two caveats to the study: mobile traffic is not included, and email is often …

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5 lessons from Buzzfeed @ Harvard

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Today, BuzzFeed editor-in-chief Ben Smith spoke to fellows, students, and a few curious onlookers at Harvard’s Shorenstein Center (Storify recap). Listen to the full audio above; below are my top five takeaways from the discussion: Headlines definitely matter — and if you’re writing headlines for catchy listicles, be sure to lead with the number. Headlines at BuzzFeed …

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Friday 5 — 2.21.2014

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Facebook forked over $19 billion for WhatsApp, and the internet is full of articles explaining why. Among the most compelling is Buzzfeed’s take that WhatsApp posed a significant threat. WhatsApp is growing fast globally, consumes a great deal of young users’ smartphone time, and fills that critical “staying in touch” niche that Facebook would like …

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Friday 5 — 12.20.2013

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Mandatory reading for web design geeks: Snow fail: Do readers really prefer parallax design? New research poses good questions about user orientation to parallax scrolling, which may be better suited for content heavier on video and other visualizations rather than text. NPR continues its leadership in forward-looking digital initiatives by securing $17M in grants. $10M will pay …

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Enough said

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On the 7th day, God realised he had only tested Earth in Chrome. — I Am Devloper (@iamdevloper) December 3, 2013  

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