Perry

Hewitt

Author: Perry Hewitt

Friday 5 — 2.28.2014
1. Pew released a report on the Web at 25 — and how Americans have adopted and are affected by the internet usage. A full 87% of us now use the internet, 90% have cell phones, and 58% have smartphones. And as you can see from the chart above, many report it would be very hard to give some of these behaviors up. Interesting to see that while 71% of Americans online report using Facebook, and 40% do so several times a day, only 11% reported social media would be hard to give up. Hmmm.
2. Here’s an unscientific yet thoroughly enjoyable analysis of what people have on their homescreens, as self-reported on Twitter. Lots of texting, news, and social apps win top spots on homescreens, compared to gaming and payment apps.
3. Self-confessed map geeks might enjoy browsing Google Maps’ new gallery. Google partners like National Geographic have provided maps and geospatial information which the gallery aims to make more visible and usable. Google sorts them into handy categories, like Historical and Infrastructure and Space.
4. Many who shake their heads at Google+ have a soft spot for Hangouts. Today Google released a redesign of Hangouts for iOS, with the ability to attach a map, add animated stickers, and record a short clip. It makes sense that Google would invest more in the product given Facebook’s aggressive move into social messaging with WhatsApp purchase.
5. If you think people smile a lots less in Moscow than Sao Paulo, you’d be right — at least according to their selfies. Selfiecity analyzed over 120,000 images from Instagram and found that only about 3-5% of pictures posted were selfies, and that women take far more than men. See the site for more interesting findings, and visualizations by city.
Weekend fun: Getting ready for your Oscar party on Sunday? Challenge your guests to identify every single Best Picture winner from these gorgeous and clever icons designed by Beutler Ink.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
February 28, 2014
5 lessons from Buzzfeed @ Harvard
Today, BuzzFeed editor-in-chief Ben Smith spoke to fellows, students, and a few curious onlookers at Harvard’s Shorenstein Center (Storify recap). Listen to the full audio above; below are my top five takeaways from the discussion:
1. Headlines definitely matter — and if you’re writing headlines for catchy listicles, be sure to lead with the number. Headlines at BuzzFeed are a collaborative effort among writers and editors, and employ rigorous A/B testing alongside a custom analytics platform and Google Analytics to measure performance. Also, headlines sure look a lot like tweets these days.
2. With the right headlines, clicks can be easy to elicit. For optimal social growth, publishers must entice users to share their content. With 75% of traffic referrers from social media, and the bulk of that from Facebook, BuzzFeed has succeeded in creating content compelling enough to drive social sharing.
3. BuzzFeed’s partnership with duolingo helps address the challenge of publishing in multiple languages. Duolingo, which recently secured another $20M in series C, gives BuzzFeed a smart algorithm + human equation to scale and boost international growth.
4. The viral web can be put to work for serious news as well as cat memes. Smith wrote a compelling piece to this effect in Foreign Policy back in April 2013. Today, Smith cited a recent interview with Shimon Peres and a gimlet-eyed profile of Donald Trump as evidence of serious journalism residing comfortably in the same viral wrapper as lighter fare.
5. 99% of success is hiring and retaining amazing people. One example: video innovator and rockstar Ze Frank who built and staffed the BuzzFeed studio in Los Angeles. Great reporters are always hard to find, and competition for the best is getting tougher as both traditional and newly-monetized internet media compete for top talent.
February 25, 2014
Alone together, or shared space?

Pew Internet reports that 25% of married or partnered adults who text have texted their partner when they were both home together.

Is this a good or a bad development? The answer may well depend on the circumstance.

Social behaviors vary dramatically by age cohort. danah boyd’s new book focuses on social media behaviors of teens — and how they may differ from their parents’ habits and understanding. In one instance described here in the FT, parents are far more immersed (and isolated) by their use of mobile devices in a crowd. In stark contrast, teens are using their smartphones to locate others, share images, and connect.

So 25% of couples texting each other at home is a big number, but what it means depends on who is doing it, and how.

February 24, 2014
Friday 5 — 2.21.2014
1. Facebook forked over $19 billion for WhatsApp, and the internet is full of articles explaining why. Among the most compelling is Buzzfeed’s take that WhatsApp posed a significant threat. WhatsApp is growing fast globally, consumes a great deal of young users’ smartphone time, and fills that critical “staying in touch” niche that Facebook would like to own.
2. The visual social network Instagram, another Facebook purchase, is looking like it might be living up to its relatively modest $1 billion price tag. Explosive growth and high engagement mean that Instagram is increasingly attractive to brands. It has exceptionally high engagement with affluent, young women — a demographic particularly attractive for retail.
3. If you’re an online publisher — and pretty much all brands are these days — you might be interested in Echobox. This analytics package offers data-driven insights about your content’s performance both on site and as shared across social channels. The end result is fewer charts and numbers, and more specific recommendations for your content.
4. LinkedIn this week entered the realm of “platisher” — the dreadful coinage for part platform and part publisher — as it opened up its content marketing Influencers program to everyone. Like Medium, LinkedIn will cultivate brand names and high-quality submissions, but sees value in building a broad-based content empire.
5. Just where will we wear the internet of things? We’re easing in with wristbands and the stunningly awkward Google Glass, but there’s more to come. Quartz provides a list of body parts likely to be adorned with tech in the near future.
Weekend fun: Jimmy Fallon took over The Tonight Show this week with a celebrity-studded vengeance, but the #hashtag2 performance sealed the deal.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
February 21, 2014
On jazz hands and ad networks

Everybody is very enamored by Google’s self-driving cars, you know, Google making glasses. That’s all jazz hands. It’s a big, huge distraction. They’re an advertising network. They’re putting a 25 to 50 percent advertising tax on everything created in the world. That’s all their doing. It’s a huge ad network. They’re going to subsume all advertising into their network.

And that’s what Facebook is building. That’s why Sheryl Sandberg, who was at Google and helped build that advertising business, was brought into Facebook by Zuckerberg. It’s to re-create that playbook. They’re all huge advertising marketing firms. All they’re doing is collecting data and then selling it, and they have an interface that’s wildly efficient, wildly efficient — unprecedented in its efficientness. …

— Insightful interview with Jason Calicanis on the digital landscape for brands touches on content marketing, advertising networks, the role of data, and the importance of social media profiles. Read the whole interview on PBS Frontline.

February 20, 2014
Friday 5 — 2.14.2014
1. Does it seem like you’re spending more time on your smartphone than you used to? If you’re anything like the U.S. digital consumers in this Nielsen survey, you’re spending 9 hours and 52 minutes more each month. Smartphone time spent on social media rose rapidly, with 37% year-over-year growth in use of social media apps. Download the report for useful updates on mobile, social, and streaming behaviors, as well as observations about Hispanic populations on the forefront of the digital curve.
2. Facebook is a strong driver of outbound clicks to news sites, and today drives 3.5 times more traffic to Buzzfeed than Google does. But what kind of news stories do Facebook users favor? The Atlantic took a close look, and concluded Facebook users are more likely to click on stories that are more geared toward entertainment, while Twitter or search users seek out breaking news.
3. If you create content in any form — words, graphics, photos, multimedia — where do you put it online? Is it your own blog, a social network, a semi-curated platform like Medium, or a full-on edited media site like Slate? As these outlets proliferate and the lines get blurry, it’s worth considering the broad continuum from open platform to publisher.
4. You’ve likely heard of bitcoin, an alternative currency created online (“mined” through complex algorithms) now being used as payment for goods and services at places as mainstream as Overstock.com. It got hacked yesterday, to the tune of several million dollars.
5. Just in time for Valentine’s Day, Pew this week released a report on couples, the internet, and social media. 45% of younger couples acknowledge the internet’s impact on their relationship — good and bad. Something I never would have guessed: 27% of internet users in a marriage or committed relationship have an email account shared with their partner.
Weekend fun: Are you battling the cold this weekend? Then you might appreciate seeing the Durham Academy head of school announcing a closure with an equal parts painful and adorable cover of Ice, Ice, Baby.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
February 14, 2014
On death and online culture

As Facebook knows, a digital world raises new problems. To be sure, Facebook made a mistake not considering enough the mortality of those who would use their product. But to be fair, when have inventors or designers ever had to before? Think of other classic American brands—Ford or Coca-Cola, for example—whose products are not so intimately linked with their customers’ fates. Cokes and cars are disposable or easily transferable after death. But Facebook, whose product is your own identity, deals in an individualized item that’s nontransferable after death.

— Alexander Landfair in the Missouri Review, discussing the emerging and problematic ways we acknowledge death through social media

February 13, 2014
Leaning too far back: Women in stock photography

A few weeks back, LinkedIn sent me a recommended influencer post about perceptions of employee underachievement. The topic didn’t grab me, but the photo sure did.

Stock photos are generally risible, with staged pictures of men in suits earnestly shaking hands and flawlessly diverse executive teams ruminating in boardrooms. But something about this image I found particularly disquieting. The woman is in the classic stock art sterile office of unbranded computers, paperless desks, and empty binders. But something about her leaning far back in a sleeveless top, with her feet in six inch stilettos made me pause and wonder, “Does anyone in your office look like that?” LinkedIn is a career networking site, not an office supply catalog — somehow I expected the bar for depicting women to be a little higher.

Turns out I’m not alone in worrying about this. LeanIn and Getty have announced that they are going to take on the portrayal of women in stock photos. There will be a special collection that represents women and families in “more empowering ways” which I hope means more reflective of real women in real workplaces.

As Jonathan Klein, the chief executive of Getty remarked, “Imagery has become the communication medium of this generation, and that really means how people are portrayed visually is going to have more influence on how people are seen and perceived than anything else.” As a more visual language of communication dominates the web, the images we choose to include in articles and blog posts make a lasting impression. This initiative may provide us with the means to tell a more contemporary story of women in the workplace.

February 11, 2014
Friday 5 — 2.7.2014
1. Is your app addictive enough to make money? Eric Reiss lists eighteen elements to consider when gauging your app’s ability to engage and retain users.
2. If you’re trying to see what an addictive app looks like, you could do a lot worse than Flappy Bird. This difficult game manages somehow to infuriate and retain users, raking in $50K in revenue per day in the process.
3. QuizUp, the delightfully addictive and competitive quiz app, has launched an iPad edition. The additional real estate will be used to surface more navigational elements, particularly those that drive social engagement.
4. Maybe we’ll play games like QuizUp on our iPads, but have we by and large moved on from the tablet? This article posits that the pace of technology innovation is leaving tablets in the dust as phones become larger and, well, “phabulous.”
5. Internet audio still seems like an incredibly undervalued medium. Maybe PRX’s launch of Radiotopia, a new site that aggregates the best story-driven shows on the planet, will get more people tuned in and turned on to the possibilities.
Weekend fun: Is it binge-watching or bingewatching? Should Bitcoin be capitalized as a concept and lowercased as a currency, or vice versa? Can duckface truly be one word? If these kinds of questions keep you up at night, Buzzfeed’s excruciatingly correct style guide to the words we use today is well worth reading.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
February 7, 2014
Digital in the enterprise

Thanks to Vala Afshar and Michael Krigsman for inviting me to participate in a CXO Talk: Conversations About Innovation in the Enterprise.

Vala wrote up our conversation about digital transformation and teams, content strategy, and the (erstwhile?) role of a CDO over on the Huffington Post.

February 6, 2014