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Hewitt

Tag: tablet

  • Friday 5 — 2.7.2014

    Friday 5 — 2.7.2014

    1. flappy bird gameIs your app addictive enough to make money? Eric Reiss lists eighteen elements to consider when gauging your app’s ability to engage and retain users.
    2. If you’re trying to see what an addictive app looks like, you could do a lot worse than Flappy Bird. This difficult game manages somehow to infuriate and retain users, raking in $50K in revenue per day in the process.
    3. QuizUp, the delightfully addictive and competitive quiz app, has launched an iPad edition. The additional real estate will be used to surface more navigational elements, particularly those that drive social engagement.
    4. Maybe we’ll play games like QuizUp on our iPads, but have we by and large moved on from the tablet? This article posits that the pace of technology innovation is leaving tablets in the dust as phones become larger and, well, “phabulous.”
    5. Internet audio still seems like an incredibly undervalued medium. Maybe PRX’s launch of Radiotopia, a new site that aggregates the best story-driven shows on the planet, will get more people tuned in and turned on to the possibilities.

    Weekend fun: Is it binge-watching or bingewatching? Should Bitcoin be capitalized as a concept and lowercased as a currency, or vice versa? Can duckface truly be one word? If these kinds of questions keep you up at night, Buzzfeed’s excruciatingly correct style guide to the words we use today is well worth reading.

    Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.

  • Friday 5 – 06.14.2013

    Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet.

    1. Twitter quietly opened its analytics platform for general use. Now even small publishers can view and track follows, unfollows, and clicks to gauge performance of an account, and even download a CSV.
    2. Facebook embraced the hashtag. This development has been greeted by many as the ultimate victory of advertisers over users. I agree with this Atlantic piece —  the pound sign doesn’t signal the apocalypse as much as a desire to engage users more through search and organized conversations and, yes, help those advertisers.
    3. It can be tempting to rush to new technologies to pursue the grail rather than optimize what you have. This book excerpt details how the Obama campaign enjoyed success by optimizing a technology people love to declare dead — and by overcoming a dread of being annoying.
    4. Kids like the handhelds and grownups like the tablets, according to Pew. Tablets  skew toward higher household incomes and educational attainment, but apparently there’s no significant difference in tablet ownership between men and women, or among different racial or ethnic groups.
    5. Did you think it was only your preteen obsessed with Snapchat? Apparently it’s the summer of Snapchat for Wall Street bankers as well. Looks like the startup may have a shot at being worth the 100M round it’s rumored to be raising on a half-billion or so valuation.

  • [Mobile] March Madness

    20% of browser-based (not an app) sports content viewed during the NCAA has been on a smartphone or tablet, according to Comscore.

    I’ve been thinking a lot about the second-screen effect, and how watching a show on a large screen TV is now often accompanied by engaging via a hashtag on Twitter or a viewing a network’s additinal features. But there’s a lot of primary rich media experiences taking place on the phone and the tablet – tablet consumption has the bigger lift — up 94% from the average of the previous three analogous timeframes. Time-sensitive lends itself to mobile consumption and the new iPad is about as close as you can get to carrying your flatscreen around with you.

    Image: bumeistr1