We are all generating a lot of data, and are attempting to serve it up in meaningful charts. This post addresses four ways charts can focus less on their appearance, and more on delivering relevant answers and insights. “Beautiful, terrible, and addictive” Twitter has turned nine. Today, it’s a critical source for breaking news with one billion tweets sent every …
Friday 5 — 2.6.2015
Social media preferences vary by race and ethnicity. Instagram users reflect some stark differences, with 38% of blacks and 34% of Latinos using the photo sharing service, compared to just 21% of whites. In the surprising news category, it turns out that the best Gmail app for the iPhone is now made by Microsoft. Gmail has always worked well …
Friday 5 — 1.23.2015
There’s a reassuring familiarity to Google search. Launched in 1999, Google today accounts for two-thirds of all searches in the U.S. But behind the scenes, the search product is constantly evolving, determined to stay dominant in an era tilting rapidly toward mobile and social. Physical proximity meets content sharing with viral app Plague. You create …
Quick takes on Southeast Asia digital
I began 2015 with a few weeks off the grid in Vietnam and Cambodia. The trip was all about learning and exploration — touring, reading, reflecting — and a break from the hyperconnected day-to-day. Nonetheless, I couldn’t help but pay attention to the rapid encroachment of technology, and compare digital behaviors to those back in …
Friday 5 — 1.16.2015
Pew released a new report on social media usage. 53% of U.S. online adults aged 18-29 are now on Instagram, and 56% of adults 65+ are on Facebook. Also interesting: Facebook growth may be flattening, but engagement continues to grow. Which factors impact how teens use social media? danah boyd reminds us, “Teens’ use of social media is …
Friday 5 — 12.12.2014
Facebook is surging ahead on mobile revenue as well as mobile market share. Facebook now accounts for about one-fifth of all data used on mobile phones, and owns four out of the top ten apps in the Apple iOS store and Google Play. More over at Quartz. Dark social is a term introduced by Alexis Madrigal two …
Friday 5 — 10.3.2014
Pageviews and clicks provide some insight into your content’s performance, but understanding if and where your users are paying attention is far more valuable for content producers and advertisers alike. Chartbeat announced that it’s been certified by the Media Ratings Council for a new way of measuring reader attention: active exposure time. Are we actually …
Friday 5 — 8.29.2014
It didn’t take long for Hyperlapse, a new, stand-alone app for time lapse videos, to reach the #3 spot in the app store. Created by the team at Instagram, the app has a sleek, simple user experience that belies the sophisticated capabilities under the hood. At right, my first attempt to magically speed up traffic in Harvard Square. …
Friday 5 — 8.22.2014
Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …
Friday 5 — 8.8.2014
Snapchat and WhatsApp are emerging as dominant photo sharing platforms. Interesting that a main modality for this sharing is private messaging (quasi-ephemeral in the case of Snapchat) versus Facebook’s one-to-many concept of posting to your profile page. Social networking skeptics often decry the use of “friend” as an organizing principle for everyone from your sister …