Perry

Hewitt

Tag: research

Friday 5 — 1.3.2014
1. 73% of online adults now use social networking sites, per this year-end report from Pew. And more adults are diversifying their online social networking — 42% report using more than one service. Facebook and Instagram boast particularly strong daily engagement. 63% of Facebook users using the site daily, and 40% say they log in multiple times per day.
2. Facebook itself has released a comprehensive (and highly visual) report for partners with aggregated international and mobile data. After its early bad bet on HTML5, Facebook’s 2012 pivot to mobile has been effective: roughly a third of German, Spanish, French, and Italian mobile phone users using Facebook.
3. Reddit released its own 2013 year-end numbers — 56 billion pageviews is impressive, and nearly 16 minutes per visit is staggering. From the top ten threads it’s clear that laughter sells and that Reddit was, for good and for ill, a go-to source in the murkiness around the Boston bombings. One question: With 21% of Canadians on Reddit, why isn’t it a nicer place?
4. In the U.S. and frustrated with your internet service? It’s likely you’re paying more and that your internet speed is lagging behind the rest of the developed world. The impact of faster speeds on productivity, the article points out, is the “the difference between thriving and surviving.”
5. Wondering how to make sense of all this digital, social, and mobile activity? See this roundup of 2013 digital media scholarship from John Wihbey. One article examines gender and language use on Twitter, and finds that women use higher levels of first person plural and first person singular pronouns, intensifiers, and emoticons in their speech.
Weekend fun: Have 23 minutes to avoid your in-laws if you’re at home or avoid your work if you’re stuck in the office? Try this compilation of ridiculous/hilarious/profane Vine videos.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
January 3, 2014
Friday 5 — 12.20.2013
1. Mandatory reading for web design geeks: Snow fail: Do readers really prefer parallax design? New research poses good questions about user orientation to parallax scrolling, which may be better suited for content heavier on video and other visualizations rather than text.
2. NPR continues its leadership in forward-looking digital initiatives by securing $17M in grants. $10M will pay for the development of a new, presumably mobile-first platform to provide a personalized, location-based listening experience for content from NPR and affiliate stations.
3. Harvard’s Berkman Center published its annual compendium of essays in Internet Monitor 2013: Reflections on the Digital World. Sections include governments, companies, and citizens as actors in the digital world. Favorite excerpt: Potentially lost in the debates over privacy, security, and surveillance, is the fact that access to information plays a critical role in human development, governance, and economic growth across all sectors, including health, education, energy, agriculture, and transportation.
4. What’s App, a company of ~50 employees, is up to 400M users — and added 100M over the last four months alone. But how will all these social messaging apps make money? Some smart plays are emerging around e-commerce, with flash sales and sticker products driving revenue in Asia.
5. This terrific, long read outlines a step-by-step approach to digital marketing success. Written by digital marketing evangelist and bigtime analytics nerd Avinash Kaushik, the piece provides great guidance on how to focus your analytics efforts and avoid endless “data puke”.
Weekend fun: In case you’re suffering through an awkward office Christmas party or Yankee swap today, let me ratchet up your holiday envy: Bill Gates is an awesome Secret Santa.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
December 20, 2013
Friday 5 — 11.01.2013
1. Has a Chinese language photo app become the first one to achieve global popularity? This app allows you to snap a selfie and then modify as a cartoon character. Its meteoric rise has prompted some skepticism — can an app with instructions only in Chinese be so popular in Australia, US, and Canada, or are the numbers somehow being gamed?
2. Healthcare.gov remained in the news this week, with more fingerpointing and testy hearings. This article argues for the US government’s developing a “digital core” of in-house expertise with more direct control over resources and deliverables.
3. Pew reports that both image creators and curators are on the rise, at 54% and 47% of internet users respectively. 18% of cell phone owners have Instagram, and 9% have Snapchat — the latter speaking to this hunger for just-in-time but oh-God-not-forever content.
4. More on this visual web: Pinterest late last week signed a deal with Getty. Pinterest licenses the images, and Getty hands over the metadata. Seems like a smart win for both, and not the last deal we’ll see where clean, searchable metadata about visual assets is core to the value.
5. Many would kill to have a review from Michiko Kakutani that concludes the author “tells this story of disruptive innovation with authority and verve, and lots of well-informed reporting.” If you’re interested in entrepreneurship, leadership, and the internet, run don’t walk to, well, the device in your hand an order it. Amazon is the most innovative and algorithmically-optimized internet company that people rarely talk about, and The Everything Store is about to change that.
Weekend fun: Recovering from the World Series and Halloween, and just a few things left before you get to the weekend? Perhaps you can relate to this mouse’s struggles …

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
November 1, 2013
Friday 5 — 10.18.2013
1. Google Ngram Viewer allows you to search and plot words appearing in books from 1800-2008 — and has just rolled out some new features. The new wildcard feature allows you to find which words appear alongside others. Above, I’ve plotted which noun appears most frequently after “social network.” From about 1990 on, the answer is “analysis” as mapping social connections becomes more an established internet-era discipline.
2. Facebook announced that teens 13-17 will have the ability to share posts publicly, as they do on platforms like Twitter. Unlike Twitter, Facebook has a real names policy that may result in more real world consequences for teens.
3. Lots of high stakes digital project failures in the media this week, from the heavily covered healthcare.gov to the buggy first release of the college admissions Common App. These projects are complex, with data and system integration challenges, multiple stakeholders, and large, public constituencies.
4. When do Americans use mobile apps? News app usage peaks around 7am, while entertainment and games get big at 9 pm. And it turns out we’re surprisingly heavy consumers of mobile apps throughout the weekend.
5. As the world goes mobile, so does YouTube. Mobile on Youtube is now 40% of all video views from 25% in 2012 and 6% in 2011. Starting in November, an upcoming YouTube mobile release will allow users to save and watch videos offline.
Weekend fun: Conquer your acrophobia and bring Peg Man down to Earth by playing Map Dive.

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
October 18, 2013
Friday 5 — 10.11.2013
1. How do the words we use segment us by personality, gender, and age? An open vocabulary study of over 700 million Facebook posts by 75,000 volunteers provides a range of insights into attributes associated with language use. As the word cloud shows, men use profanity and talk about xbox far more than women on the social network.
2. Direct messaging, long the neglected stepchild of the Twitter user experience, are about to get a lift with experimental new feature @eventparrot. Follow the account and it will direct message you with personalized breaking news, defined as news items noticed by the people you pay attention to.
3. GigaOm posits why app-based tablet magazines are a failure, despite a few notable exceptions. Paid individual magazines titles continue to draw only a very small market. The desire to create the bespoke apps seems to stem, as one commenter put it, from an obsessive need for control of font and layout rather than a more sensible embrace of the messy, social open web.
4. Perhaps the other end of the continuum of perfection and permanence is analog and ephemeral, like the live performances of Pop Up Magazine. As many of us relentlessly record and document, a new niche emerges for a live 100-minute show, where nothing goes online or is recorded.
5. 91% of US adults own a cell phone today, and 41% of them use it to watch video. Pew’s latest report on online video shows continued growth not only in consumption, where comedy and education videos lead the pack, but an increase in adults posting video online to 31% from 14% in 2009. A full 35% of those video posters harbor hopes of their video going viral.
Weekend fun: fancy a little telekinetic rage with your coffee?

Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally.
October 11, 2013
Mobile mandate

In case the persistent drumbeat of blog posts, newsletters, and conferences underscoring the mobile mandate were not enough, here’s some compelling new data from Pew:

63% of cell owners are what Pew calls “cell internet users,” people who access the internet via phone. The number has doubled from 31% since 2009. See also that email and internet use were equal in 2009, and by 2013 internet is 13 percentage points higher. Presumably, as cell internet users move beyond email, they have higher expectations for mobile web and native app experiences.

The report also includes recent demographic data. If your organization is focused on 18-29 year olds, take note: 85% of them use their phone to go online.

So what are digital publishers doing about the rise of mobile internet use? Last week, Digiday asked publishers what mobile-first meant to them. Definitions varied, with emphasis on interface design or short-form content. All concurred that optimizing for mobile is a core element, not an option. Buzzfeed, for one, has seen mobile traffic rise from 20% to 40% over the last 12 months, and predicts an increase to 80% as networks improve.

Now you’ve seen the numbers and read the anecdotes — what can you do to improve your mobile readiness today? Here’s one idea, taken from Facebook’s successful shift of emphasis to mobile by turning off the desktop version internally. The next time your agency shows you design comps, or your team shows you a prototype, ask that it be demoed only on a handheld. At the end of the meeting, during the last five minutes, have them show you the desktop version. [tweetable]It’s time to flip the focus toward mobile [/tweetable].

The separate mobile use case is dead; the universal mobile mandate is here. Digital leaders need to work with their agencies and teams to flip the process: think, build, and ship mobile-first.

September 17, 2013
Friday 5 — 09.06.2013
1. We know almost everything about the iPhone 5C except the most critical one: price. Mobile pro Benedict Evans breaks it down.
2. Price point for the new iPhone is highly correlated to its global #2 performance in the face of Android’s dominance. Market share stakes are high with an estimated total of 1.8B mobile phones shipping this year, and 2.3B units predicted by 2017.
3. Does it seem like you spend about twice as much time online as you did three years ago? Apparently, you’re right, and those smartphones and tablets are to blame.
4. If you’ve ever sheepishly deleted your browser history, rest assured that you’re in the majority. According to Pew, 86% of internet users have taken steps online to remove or mask their digital footprints. Perhaps more surprising was the news that 21% of internet users reported an email or social networking account compromised or commandeered without permission.
5. At last — big data comes to the women’s sport pages! Check out this awesome rapgenius analysis of the New York Times wedding section. Weddingcrunchers.com is a database of ~60K wedding announcements published in the New York Times from 1981 to 2013.
Every Friday, find five, highly subjective links about compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Please let me know what I’ve missed in the comments below.
September 6, 2013
Friday 5 — 08.09.2013
Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet.
1. Anyone who has ever clicked on a search result only to land on an article stub generated by a content farm will be glad to see this latest Google tweak. This update highlights up to three in-depth articles in the right column, pointing users toward deeper content (and perhaps directing their eyes toward the ads). Big opportunity for publishers of high-value, evergreen content.
2. 72% of U.S. online adults now use social networks, according to Pew. Breakdowns include slightly more women than men, and Hispanics represented more than African-Americans more than white, non-Hispanic. Retailers take note: adoption rates for adults 65 and older have tripled over the past four years.
3. A good example of how great content strategy combined with optimizing an existing technology can yield significant returns: Zach Seward on Quartz’s email strategy just as their daily brief expands to weekends.
4. Boston’s Here and Now covered Silicon Valley-funded Watsi, a startup crowdfunding medical care. This approach raises ethical questions, as well as potential positive implications for nonprofits looking to put a face on unrestricted giving.
5. In yet another take on mobile, visual storytelling, YouTube founders Chad Hurley and Steve Chen launched the Mixbit video app for iOS. There’s a collaborative element to the storytelling and some solid UX to make recording and editing less daunting.
August 9, 2013
The science of website design

Few would dispute that website design is a creative exercise. A recent study by Katharina Reinecke and colleagues [PDF] would imply that there’s some interesting, quantifiable science baked in as well. Both common sense and studies confirm that users judge a site’s appeal within seconds. Reinecke et al. offer some compelling findings on how visual complexity and colorfulness play into that initial judgement.

The researchers found visual complexity to be a significant factor in initial appeal. Low-to-medium complexity in the visual design translated into more positive initial impression. Apparently, preference for low visual complexity is notable for viewers over the age of 45. (Anecdotally, I’ve observed this as a similar cutoff age for tolerance of an endless scroll.)

The study also analyzed reactions to colorfulness, measured in part by distribution of colors in an image and composition of adjacent colors (the complementary colors effect). Overall, colorfulness was found to be a less important driver of visual appeal at first impression.

The researchers also captured and analyzed demographic data. Findings included that while age correlated with preference for low-medium visual complexity, education level interacted more significantly with colorfulness. Gender did not play a major role in either visual complexity or colorfulness, and the study indicated that further research is required to better understand the role of native language and aesthetic rating.

The process of creating website design remains highly creative and subjective. Great design, to a degree, follows Justice Stewart’s dictum: “I know it when I see it.” But the more we can understand and quantify the specific elements that form an initial and lasting impression, the better user experience we can create.

Photo credit: Victor Hertz

July 30, 2013
How to manage deceptive online reviews
Via Bits Blog, an academic study on deceptive reviews explores why web reviewers make up bad things. It turns out that false negative reviews are not written predominantly by competitors or disgruntled employees. These reviewers are often loyal customers who have made multiple purchases from the company — just not the product in question. Customers writing false reviews may be upset about a different transaction, see themselves as “self-appointed brand managers,” or be seeking social status and validation in a public forum.

The paper offers some recommendations for those designing business rules for review sites to consider:
- reduce social status ties to reviewing like “elite reviewer”
- stop reporting every user’s number of reviews
- make it more difficult to see all reviews by one reviewer
- require prior purchase of the product before writing the review
False reviews provide a terrific example of unintended consequences, like these unexpected benefits and perils of showing quantifiable metrics like a user’s number of reviews. Review sites are communities where human primate behaviors, as one colleague likes to call them, tend to inflate rather than retract. It’s clearly worth investing time upfront in experience design to increase the likelihood of legitimate reviews, and ongoing analytics to spot the trends surrounding the deceptive ones. You might want to leave just a little room for gaming the system, though: the 4,288 reviews of the Hutzler 571 Banana Slicer are priceless.
July 16, 2013