Even with the meteoric rise of social media, search remains a significant driver of traffic for most sites. Google released a helpful, scrolling infographic reviewing the basics of how search works. Visual social network Pinterest is a treasure trove for publishers. Not only a resource for trendspotting, Pinterest can in some cases drive more referral traffic …
Friday 5 — 5.16.2014
Foursquare begets Swarm, a mobile app that enables users to keep up and meet up with their connected friends. The check-in experience is largely the same, but new passive tracking allows for Neighborhood Sharing — which you can enable or disable with a swipe. Techcrunch describes the larger trend represented by Swarm and other invisible apps, …
Friday 5 — 10.25.2013
For a number of years instinct and analytics have been telling us that photos are effective in social posts. That hypothesis seems validated by this week’s confirmation of Facebook and Pinterest domination of web referrals, with the former putting heavy emphasis on images in the newsfeed and the latter a nexus for image curation. In an …
Friday 5 — 9.20.2013
Upworthy, a curated service providing a “steady stream of important and irresistibly shareable stuff” received another $8M. Here’s the post. Irresistible stuff of a more tangible nature remains wildly popular at Pinterest, which now claims 70M users. Unsurprisingly, Pinterest announced ads are coming in the form of promoted pins. Measurement is beginning to catch up with …