Tag: news

  • The best news email knows mobile, adds voice

    What do effective news headlines emails have in common? First of all, they’re mobile in design and content. Here’s a daily email received yesterday from the New York Times:

    mobile NYT email

    This email arrived at 4:43 a.m., when I’m still about four hours from a laptop encounter. How could this headlines email perform better for mobile? Start with the subject line — this version teases only one story, so it’s a single-shot opportunity to grab a reader who’s thumbing through all the early morning messages. Next, look at all that navigation taking up valuable screen space. The navigation narrates the static departmental structure of the institution rather than engaging the reader, and the links don’t work on mobile. And that big CUSTOMIZE? It goes to a page designed for the desktop. Finally, as the user scrolls through the ~12 screens of content, nearly every story has a thumbnail image, many of which are extraneous or tough to parse at that size.

    [tweetable hashtags=”#news”]This email feels like a missed opportunity for what’s arguably the strongest brand in news.[/tweetable] Why not optimize for mobile readers who are likely stumbling to their first cup of coffee? There’s a second, larger opportunity to add editorial voice to this message. Don’t give me a laundry list of the entire Times — I’ll get that on a tablet or laptop, later. Instead, tell me what someone smart about today’s news thinks I should be reading.

    mobile quartz emailCompare the Times message with the same day’s Quartz weekend brief. There are four teasers in the subject line so if I’m not interested in global rebalancing, then maybe women on Wall Street? And the brief is built for mobile, with a clean, readable font.

    This email projects a strong editorial voice. The New York Times leads by telling you about itself as an institution — in case you were wondering, here are all our editorial departments. Quartz engages you up from with a greeting and narrative in the second person that your high school English teacher taught you never to use. As you scroll, the links appear more naturally in the text, underscoring the idea that this was written by a human rather than a cut-and-paste of headlines. And it follows its own reporting with “Five links elsewhere that made us smarter.”

    [tweetable hashtags=”#mobile”]Email isn’t dead. If anything, millennials are more plugged into email than ever[/tweetable] via savvy services like the Skimm or PolicyMic or even Upworthy. What’s different is the content strategy — the best email newsletters engage you early, can be read easily on mobile in an elevator or a Starbucks line, and have a voice that keeps you opening them, day after day.

  • How to solicit smart comments

    How to solicit smart comments

    Articles about the complex issues affecting women in the workplace are lightning rods for impassioned conversation. This New York Times article on gender equity at Harvard Business School was bound to elicit strong opinions, just like the original 2003 Opt Out Revolution piece and its 2013 sequel (spoiler alert: damned if you do, damned if you don’t). [tweetable hashtags=”#content”]How can editors ensure thoughtful conversation and minimize ad hominem, all-caps outrage?[/tweetable]

    Midway through the HBS article, the Times article introduces a full-width block with three specific questions to respond to:

    inline questions

    It’s an Oprah’s book club type of approach, with an entire section of questions for readers to consider. Rather than a mass call for comments, it’s a prompt for directed discussion. The mid-way through placement is smart, giving readers questions to consider as they (presumably) finish the piece. Mid-stream blocks with calls to action can be surprisingly successful. Analytics pros will be taking a hard look at the comments originating with a click here versus those starting from the text block at the bottom.

    There’s a nice segmentation of the comments at the bottom, where you can read the comments not only by question but by author: all, business school alumni, recent graduates, men, and women. Again, the questions remain highly visible at left and up top.

    questions bottom page

    Previously, I took a look at the rising use of annotation — here’s a good example of an annotated piece on opting-out at Medium. These are all valiant swings at a pernicious, unsolved problem: how to benefit from the wisdom of the crowd while keeping comments from devolving into an angry lowest common denominator? The article on the HBS gender equity experiment will no doubt put this approach to the test.

  • Friday 5 — 08.16.2013

    Friday 5 — 08.16.2013

    Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet.

    1. User generated content as hypnotic and addictive: watch and listen to Wikipedia being edited. According to the creators’ blog, the sounds indicate addition to (bells) or subtraction from (strings) a Wikipedia articles, and the pitch changes according to the size of the edit.
    2. Facebook is not quite over yet — Pew finds that 94% of teens have Facebook accounts, and 81% report it’s the profile they use most often. Facebook’s deep integration via API and login mean that this traditionally fickle demographic may find it hard to detach from the mothership (even if their mothers are on it).
    3. Millennial news outlet Policy Mic gets kudos for its viral success, driven by smart adoption of behavioral analytics. Policy Mic understands that serious content can still be shareable, and the difference between optimizing for social and search.
    4. The role of social channels as a significant content distribution vehicle was underscored when a site outage compelled the New York Times to publish breaking news on Cairo via Facebook. If your organization is still treating “traditional” digital and social as different beasts, now’s a good time to rethink your approach.
    5. Ready for the weekend yet? I’ve previously covered the banana slicer, but Amazon has compiled a most excellent list of its funniest product reviews.
  • What is an annotation on the web?

    What is an annotation on the web?

    A new content type, user annotation, has been cropping up on popular websites lately. An annotation allows site visitors to interact directly with a chunk of content rather than scroll to the bottom of a page to leave a comment. User-contributed annotations are not only a way for readers to interact with text, but for users to engage with other media like images on Gawker and audio files on Soundcloud.

    soundcloud annotation

    Unlike threaded commenting, which descends all-too-frequently into a cage fight of the uninformed versus the enraged, annotations offer the hope that civil discourse can occur when users interact directly with the content. User contributions are marked by a small icon (in this case, a 1) that other site visitors can click on to expand:

    gizmodo annotation

    How do you create an annotation? Here’s what the process of leaving an annotation looks like on Quartz:

    creating annotation

    Clicking on the + box brings up a simple text field to submit an annotation. Site authors and editors can moderate the content before it is posted, and reward thoughtful contributions by featuring or replying to the annotation.

    See the Citi logo at top right of the text field? That’s a clever revenue approach to have corporate sponsors underwrite a specific technical feature. Sponsoring technical features offers a promising complement to a predominantly native advertising business model used by many news sites — with fewer of the underlying editorial concerns.

    Annotations have been around forever in academia, but this relatively new web behavior will be familiar to a wider group of people who use comments in ubiquitous desktop applications like Word or PowerPoint.

    The days of sitting back and passively viewing content are, for good or for ill, over. Finding ways for people to interact with content that encourage new ideas or productive debate is the new nut to crack.

  • Friday 5 – 05.17.2013

    Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet.

    1. Google celebrated I/O by dialing up the design, it seems. There are some sexy, new fast actions in Gmail and a flat, card-based Google+ re-launch that shows they’ve been doing plenty of pinning over in Mountain View.
    2. David Carr on Snooping and the News Media: It’s a 2-Way Street. Best line about digital trails: “The absence of friction has led to a culture of transgression. Clearly, if it can be known, it will be known.”
    3. Twitter buys some visualization skills so we have more ways to make sense of all those tweets.
    4. Quartz takes a look at why iPhones still have the lion’s share of mobile data activity. “So while it is true that Android phones vastly outsell iPhones, Apple users seem to be getting a lot more out of their devices. For now, at least.”
    5. There’s a lot of crisp thinking and beautiful writing going on in this elegant longform piece on MOOCs, Harvard, and higher education by Nathan Heller in The New Yorker.
  • Share of watch as new share of wallet

    watchThe term “attention economy” has been bandied around just about as long as the commercial internet — I found this Wired piece referring to attention as the new currency dating back to 1996.

    Last week, three separate events illustrated ways that products are trying not only to compete with each other for existing time, but also to create and capture new time for media consumption.

    The first of these was the launch of Guide, Leslie Bradshaw and Freddie Laker’s news venture with a twist. Guide turns online news, blogs, and social media into video that you can watch anytime, anywhere. It’s reminiscent of Qwiki (before its recent pivot), but acts more as a customizable aggregator. I use Google Reader to aggregate news sources, but am keenly aware that I am always behind (847 unread at last glance) on my reading. What if all those RSS feeds could be read to me while I’m commuting?

    The second event was Chris Hughes’ talk at Harvard’s Shorenstein Center about his digital evolution of the New Republic. He spoke to a digital strategy addressing the usual suspects: mobile, social, and analytics (with Chartbeat shoutout). The consistent theme was meeting users where they are — and using new means (fancy cross syncing, complete audio tracks of content) to make the news readily accessible to them.

    Finally, Twitter’s acquisition of Bluefin Labs speaks to the rise of social TV, and the strong desire to understand and manage second screen time. According to Nielsen, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, and 40% do so daily. All those people tweeting through presidential debates and Game of Thrones episodes represent a new behavior — previously untapped time.

    We’re nearly two decades into the so-called attention economy. As products vie for our increasingly limited attention — is “share of watch” the new “share of wallet?”– we’ll see more innovative approaches to create, understand, and capture media consumption time.

     

  • Is health care next for digital disruption?

    Health appsMuch has been written about the internet’s disruption of longstanding models for education. The success of Khan Academy in K-12, the launch of Coursera, edX and others in higher education, the publicity garnered by the Thiel fellowships, and the aggressive funding of edu start-ups everywhere (EdSurge provides solid coverage) all illustrate the opportunity to take a well-established system and do things differently. Digital channels enable a shift to explore new ways to learn that are not confined to one era of your life (undergraduate years) or location-based (on campus). The goals are clear: reduce cost, provide equal or better outcomes, and spread educational access to the world.

    Is health care next? Today, the founder of RunKeeper focused on mobile health with a terrifically titled GigaOm piece, Your phone will soon be your new doctor. The piece focuses on mobile and the myriad apps that have sprung up to connect mobile device users to their day-to-day health awareness and performance. But, beyond mobile, the larger point about digital disruption is there. Health care today is episodic — you go to the doctor once a year and/or when you’re ill, it’s location-based (in the doctor’s office, out of your element), and it’s heavily reliant on your memory as a diagnostic device. Mobile health can be just the opposite: always on, always with you, and reliant on hard data (number of steps taken, heart rate, meal consumption) in a way the traditional health care model cannot be. The future is here: welcome to your personal health KPIs.

    Venture capitalists and nonprofits alike are moving fast ahead into both education and health care, exploring ways digital channels can create new markets amidst disruption. New Pew research released about the news industry this week feels like a cautionary tale: it’s time to focus on new delivery models before the older ones are on life support. In education and in health care, the hunt for digitally-driven reimagination is on.