netflix Tag Archive

Friday 5 — 5.6.2016

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  Visual content is everywhere, and measurement and optimization are starting to catch up. Netflix already knows which pictures you’ll click on and why, and blogged some lessons learned — including the value of regional nuance, and of recognizable, polarizing characters. As a travel geek, I loved this compilation of 16 apps that will help you travel the world. Some …

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Friday 5 — 1.8.2016

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A lot of 2016 predictions, including Fred Wilson’s excellent list, mention consumer adoption of virtual reality (VR) games and apps. This week, Oculus announced a March release date and a price point just shy of $600. The New York Public Library, often a leader in digital, has released more that 187,000 digitized images in the public domain. You …

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Friday 5 — 10.30.2015

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In the early 90s, corporate marketing departments produced physical brand books, illustrating dos and don’ts for print, TV, signage, trade shows, etc. Fast forward a couple of decades, and the digital world requires a wide-ranging brand treatment that enables variations in volume, and concepts like stacking. See this gorgeous Netflix brand rollout for a best-in-class example. I’m a longtime …

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