Tag: harvard

  • What Google knows to show you

    What Google knows to show you

    Google has come a long way from the user experience of “ten blue links.” Today, Google pulls in a vast amount of the information it searches, has a keener understanding of what you are looking for — and serves it up to you directly.

    Google’s organization of the world’s data, called ‘The Knowledge Graph,’ affects about 25% of all search queries. Google serves more and more rich data to minimize the need for users to click a second time. Search for the term “weather” or the title of a movie, and Google will serve up relevant, local data above any linked results.

    When I recently searched for the correct spelling of the name of a director at Harvard, Google surprised me with a Wikipedia entry above a link to the site.

    knowledge graph

    What does this mean for web content publishers?

    This scraping and delivery of content is convenient for users eager to save a click. It also has practical ramifications for the originating content publishers. Today, a search engine optimization (SEO) must go far beyond meta tags and content keywords. Publishers need to closely watch and respond to web traffic analytics (for example, understanding dark social and developing a robust Wikipedia strategy) as well as technical features offered by search engines (for example, rich snippets and structured data).

  • How to lead a responsive web design

    How to lead a responsive web design

    responsive web design Web thought leaders and authors Karen McGrane and Ethan Marcotte now publish a popular responsive web design podcast. Each episode features an interview with the people who make responsive redesigns happen, and covers the various complexities from change management and organizational readiness to design optimization and monetizing mobile.

    You can see my interview here, which talks about the current content strategy shift toward mobile, and a recent responsive redesign at Harvard.

  • Setting the Stage for Digital Engagement: A Five-Step Approach

    Setting the Stage for Digital Engagement: A Five-Step Approach

    Today, people don’t simply replicate offline activities online; rather, they create and engage in new mobile and social behaviors.

    This article was originally published in EDUCAUSE Review, a bi-monthly magazine on current developments and trends in information technology, how they may affect the university as an institution, and what these mean for higher education and society.

     
    To get a sense of what’s new in digital, blink twice: helpful, innovative products are cropping up everywhere. But to build an institutional structure for digital engagement that will stand the test of time, organize once—smartly and creatively.

    Change is now our norm. The last decade has produced a rapid and stunning transformation in digital behavior. Students arriving on college and university campuses in the fall of 2014 were born in 1996; back then, college students visited a physical location—a computer with a modem on a desk—to connect to the Internet and their new electronic-mail accounts. By the time today’s freshmen were in kindergarten, 62 percent of U.S. adults had mobile phones. Once the students reached middle school, iPhones were everywhere. This generation has grown up during the seismic shift from computing as a discrete activity to living with a ubiquitous Internet.

    Today, people don’t simply replicate offline activities online; rather, they create and engage in new mobile and social behaviors. Our very language has changed. The graduating class of 2014 Instagrammed their selfies and Snapchatted their campus farewells before Ubering to the airport. Today, more than 90 percent of U.S. adults own mobile phones, 65 percent have smartphones, and 74 percent participate in social networks. The explosion of the mobile and social Internet thus extends far beyond the student body to the rest of the campus environment. Because of these deep-seated and rapid-fire changes, current digital engagement and expectations require fresh approaches to forging and maintaining connections with students, alumni, faculty, and staff.

    Over the past five years, Harvard University has developed a strategy to advance digital communications and engagement. One key takeaway for us was simply this: why, how, and where an institution builds a state-of-the-art digital system is as important as, if not more important than, the technologies an institution ultimately chooses for building the system. That’s because if the first part is done right, the system will work far better, with both internal and external audiences vested in its success. In this process, strategic and audience-driven thinking trumps 3.0 tech.

    Strong partnerships spanning campus communications and IT organizations, various schools, and the university’s central administration—as well as the core belief that we are co-developing these solutions with, and not simply for, our audiences—have buttressed our approach. Although there is no one simple roadmap for all higher education institutions, we laid out five steps that can ensure a solid foundation on which to build:

    1. Understand the environment
    2. Position the institution for digital success
    3. Develop a product management mindset and approach
    4. Champion user experience
    5. Prepare for the next wave of digital and social engagement

    Read the full article at EDUCAUSE Review.
     
     

  • 3 truths and a lie, career edition

    3 truths and a lie, career edition

    truths-liesI’ve titled this talk three truths and a lie, based on a game often used as an icebreaker. You share four things about yourself — three are true, and one, intuitively enough, is a lie. The goal is to guess which is which. If you ever play the game with me, watch for the one where I met my future mother-in-law after playing a darts game called cricket in a Scottish pub. In this game, I lost a round of drinks to a one-armed workman, who doubled out to victory. That was, in fact, true. Correlation is not causation, but the marriage lasted only a few minutes longer than my presentation here this evening.

    But I digress. For the purposes of this talk — which I assume is aimed at undergrads trying to make sense of the world — I’m using 3 truths and a lie as a framework. It’s a way to think about living your life once you are not surrounded by red brick Georgians and the ability to linger at brunch with your friends for hours without ever settling a check.

    Truth #1: It’s not the red pill or the blue pill.
    There are two kinds of people in this world: those who love false dichotomies, those who hate false dichotomies, and those who recognize they are utter bullshit. Be the last of these. We organize information and categorize choices into black and white, because it’s an easier way to make sense of all the things. The people who go into consulting enter this kind of world, the people who go into tech enter another. Sure there are cultures and bodies of knowledge and locations that these choices imply, but in the end, people are remarkably similar. We saw that with the internet, too, right? We had access to all the world’s knowledge, and immediately a good deal of human endeavor went to cat memes, porn, and Angry Birds, which we’ve collectively spent some 300,000 years playing.

    Cultures do differ, but the tyranny of the hoodie uniform is not entirely dissimilar from that of the three-piece suit. The VC’s Arc’tryx jacket, complete with useless apostrophe, is as much about primitive signaling as the beat cop’s uniform. So, choose your tribe wisely, but recognize that tribal behaviors are universal.

    Truth #2: Practicing unnecessary compassion will enrich you.
    “Character is what you are when no one is looking” is one of the platitudes that may have resided on a poster in your middle school gym, right next to the one with that kitten that said “Hang in there!” But here’s the thing about trite clichés: sometimes they are right.

    What they don’t tell you is character is either the millstone around your neck, or the badge you wear proudly as you reach midlife. It’s the blueprint through which you make other decisions. Nick Kristof recently wrote of the compassion gap in US culture. He had written a piece about the working poor, which included a mother of a hearing-impaired boy. In the picture, she reading to him — but appeared fat, with several tattoos. His comments stream flooded — less with concern about the boy’s plight, and more with vitriol for the woman and her choices. I’m as much about personal responsibility as the next guy, but Kristof correctly flagged the compassion gap issue. As Kristof pointed out, a professor at Princeton found that our brains at times process images of people who are poor or homeless more like things rather than people.

    What to do with this? Many of you got to Harvard by making concerted and strategic decisions not only about your coursework and athletics and extracurriculars — but also by thinking about who to thank and who to reach out to. I encourage you all to lean in toward compassion a little closer. The research backs me up here — giving to others time, money, or compassion actually leaves you with more, rather than with less. Wherever you come from, whatever challenges you face, all of you will leave here with the imprimatur of privilege. Use this privilege to show compassion.

    Truth #3: The technology we create is not a value-free medium.
    One of my favorite expressions is, “algorithms are just people’s opinions, mathematically expressed.” Anyone who’s done a Google search from a computer other than one’s own has realized that search is, understandably, not a universal experience. In the name of convenience (think: location, language), Google tries to deliver the content most relevant  to you. In the same way, the Facebook News Feed constantly tweaks its algorithm, serving up posts that may be most relevant — but may also favor the most active and engaged Facebook users. Reddit just launched a “trending subreddits” bar — with an algorithm picking what gets displayed — in order to promote growth of smaller communities. These are all examples of ways algorithms reflect their creators’ opinions, like “some people’s posts may be more interesting” or “it’s important to nurture small communities.” Few would argue these are inherently bad choices, but you are naive if you believe that such choices have no consequence.

    So as you conceive, design, develop, and launch software and hardware products, consider the impact of your intended results — and watch for the unintended consequences of your choices.

    Finally, the lie. The lie, the biggest lie of all, is that it’s too late. Women are particularly adept at telling this lie to themselves, as are those who are perennially precocious — a term that may well apply to many of you in this room. It often sounds like this:

    It’s too late for me to …

    • learn to code
    • play the French horn
    • enjoy a team sport
    • be an expert in my field
    • move to my dream city
    • find the right person for me

    “Too late” is too often a self-imposed limitation — and a cop out. Pursue a life where you bump up hard against the borders. Do some doors shut with time? Absolutely. As much as I wish Tommy Amaker would start me in a game against Yale, it seems prudent to concede those days are long gone. Or, never actually existed. But watch for “too late” as a trap you set for yourself. Ask yourself: Is it really too late, or are you intimidated/worried/lazy/risk-averse?

    All of you in this room have varying degrees of experience with CS and entrepreneurship. Your life in technology may be old hat or a new experience, but your lives as adults are just now taking shape. So, to recap, choose your tribe wisely; practice compassion; and consider the ethical ramifications of the technology you create. Finally — it’s not too late. This is your big chance to swipe right on your future — to make the most of every opportunity given to you, and to commit to life filled with creating opportunities for others. Now, go pursue it.

    This talk was given in April 2014 at the HRVD.IO event organized by HITEC – Harvard Innovation, Technology, and Entrepreneurship Collaboration

     

    Photo credit: Jason Borneman

  • The skinny on startup accelerators

    The skinny on startup accelerators

    RDV sketch
    Speakers looking pensive, only mildly upstaged by Brent Grinna’s pants

    If you have a startup that’s launched but needs to grow, how do you choose, apply to, and make the most of a tech accelerator experience? Monday’s Rough Draft Ventures Sketch brought together four accelerator alumni and professionals to demystify the accelerator process — the pain and the perks.

    Several themes emerged:

    • Accelerators are competitive, and can afford to be choosy. Have your startup pitch down cold. Make your one-minute video clear and focused on business value. Know who your CEO is, and how decisions will be made.
    • Accelerators can unlock a broad network, so if you’re lucky enough to be accepted, make the most of the resources made available to you.
    • Every member of the founding team should show they are actively learning. Share new ideas and lessons learned — even when those lessons are “we chose the wrong direction, and here’s why.”
    • Speaking of the founding team, having a strong technical co-founder matters. A lot.
    • Be serious about your startup. Applicants who are merely in love with the glamorous idea of start-up life will swiftly be weeded out via a five-year grueling process of starting a business.
    • Don’t rule out incubators. While they don’t offer investment, they provide space, enable connections to business services, and valuable introductions to mentors. And you don’t give up 6%.
    • Women apply at much lower rates than men — for example, given odds that only 20% of applicants are accepted, many women will choose not to apply. In contrast, men will apply even when their likelihood of success is roughly a snowball’s change in hell. There’s an opportunity for women to step up and stand out in the accelerator applicant pool.

    Thanks to Natalie Bartlett who ran the show for Rough Draft Ventures, and to speakers Brent Grinna, Merrill Lutsky, Karen Murphy, and Katie Rae for sharing insights and ideas — and staying late to connect with the students.

     

  • 5 lessons from Buzzfeed @ Harvard

    5 lessons from Buzzfeed @ Harvard

    Today, BuzzFeed editor-in-chief Ben Smith spoke to fellows, students, and a few curious onlookers at Harvard’s Shorenstein Center (Storify recap). Listen to the full audio above; below are my top five takeaways from the discussion:

    1. Headlines definitely matter — and if you’re writing headlines for catchy listicles, be sure to lead with the number. Headlines at BuzzFeed are a collaborative effort among writers and editors, and employ rigorous A/B testing alongside a custom analytics platform and Google Analytics to measure performance. Also, headlines sure look a lot like tweets these days.
    2. With the right headlines, clicks can be easy to elicit. For optimal social growth, publishers must entice users to share their content. With 75% of traffic referrers from social media, and the bulk of that from Facebook, BuzzFeed has succeeded in creating content compelling enough to drive social sharing.
    3. BuzzFeed’s partnership with duolingo helps address the challenge of publishing in multiple languages. Duolingo, which recently secured another $20M in series C, gives BuzzFeed a smart algorithm + human equation to scale and boost international growth.
    4. The viral web can be put to work for serious news as well as cat memes. Smith wrote a compelling piece to this effect in Foreign Policy back in April 2013. Today, Smith cited a recent interview with Shimon Peres and a gimlet-eyed profile of Donald Trump as evidence of serious journalism residing comfortably in the same viral wrapper as lighter fare.
    5. 99% of success is hiring and retaining amazing people. One example: video innovator and rockstar Ze Frank who built and staffed the BuzzFeed studio in Los Angeles. Great reporters are always hard to find, and competition for the best is getting tougher as both traditional and newly-monetized internet media compete for top talent.

     

  • Morning prayers @ Memorial Church

    Morning prayers @ Memorial Church

    Back in December I gave a brief talk at the morning prayers service, a Harvard tradition since its founding in 1636 (more here). Many thanks to Jonathan Walton, the Pusey Minister of Harvard’s Memorial Church and the Plummer Professor of Christian Morals in the Faculty of Arts & Sciences for the invitation to speak at morning prayers. If you’re interested in the writer Flannery O’Connor, either this prayer journal or this biography are great places to start.


    Good morning. Today’s reading comes from the prayer journal of Flannery O’Connor:

    What I am asking for is really very ridiculous. O Lord, I am saying, at present I am a cheese, make me a mystic, immediately. But then God can do that — make mystics out of cheeses. But why should He do it for an ingrate, slothful & dirty creature like me. I can’t stay in the church to say a Thanksgiving, even, and as for preparing for Communion the night before — thoughts all elsewhere. The rosary is mere rote for me while I think of other, and usually impious, things, But I would like to be a mystic, and immediately.

    Flannery O’Connor kept a prayer journal from 1946-47, begun when she was all of 20 years old. At the time, she was attending the Iowa Writer’s Workshop, where she studied under Paul Engle in an intoxicating atmosphere of competitive creativity. O’Connor was also a daily communicant at St. Mary’s, wrestling with living out her Catholic faith in a diverse, intellectual community. Iowa was a place where Savannah-born O’Connor would have for the first time seen African Americans interacting freely with whites. She would have met GIs returned recently from Europe and Asia, come to study at the university under the GI bill. As she is exposed to new ideas and begins writing her novel Wise Blood, O’Connor documents her both base desires and fervent hopes in this prayer journal.

    Why does O’Connor speak of “cheese” and of a “mystic”. The former is easy — the journal is has several rueful references to her stomach and her appetite, and her not-always-successful governance of the latter.

    But why does she mention a mystic? Modern definitions of Catholic mysticism portray a human soul in intimate union with the Divinity. Most importantly, this extraordinary, personal union is unmerited and God-given, one that no human effort or exertion can produce. Mysticism is a kind of grace on steroids, and O’Connor remains among the most adept literary observers and proponents of grace.

    O’Connor’s prayers portray a vivid juxtaposition of her earthly foibles and aspirations with her longing for and recognition of grace. She yearns to be a published writer, and to overcome her all-too-human weaknesses. This would include her habit of saying, as she put it, “many many too many uncharitable things about people everyday…because they make me look clever.” As direct and unaffected as these prayers seem, it’s very likely that the handwritten journal was extensively edited with entire sections excised and carefully emended. These are heartfelt prayers, but prepared painstakingly for human consumption. At the same time O’Connor acknowledges her own mortal efforts are subjugated to the role of God’s hand. After finishing a strong piece of writing, O’Connor tells God that she is “nothing but the instrument of Your story, just like the typewriter was mine.”

    How does this balance of studied, human effort and entreaties for grace apply to us here today?

    Being at Harvard has a way of inspiring self-doubt in the face of so much seemingly effortless brilliance. Who among us, faced with the energy and intellectual achievement of so many in this community, does not secretly fear themselves to be a prosaic cheese surrounded by mystics? We fear we are plodding along, lurching from lecture to essay to attain mastery while others are easily communing with an intellectual higher power. I can imagine that Flannery O’Connor, steeped in an atmosphere of writers and heady, public critique, experienced the same anxiety. Her struggle is our common struggle — to see the brilliance in others and strive for same in a messy, human way, while recognizing we are but vessels for God’s grace.

    Today we celebrate the last service of morning prayers before the Christmas break. May God’s grace be with you, cheeses and mystics alike, through this season of Advent, and always.