Tagbuzzfeed

Friday 5 — 6.19.2015

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Buzzfeed released a news app — and it’s a triumph of substance over listicles. The iOS-only app has a clean design and feature set for mobile, streamlined social sharing, and easy customization options. It’s relatively late to the game compared to the pared down and newly-free NYT Now, but will still likely be a contender for your home screen. It’s sure hard for mobile...

Friday 5 — 5.15.2015

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The big news for publishers this week was Facebook Instant Articles. The New York Times and Buzzfeed were among the first publishers on board, reaping the benefits of reach, fast-loading articles, revenue sharing, and data access. While some fear it’s a deal with the devil, Poynter is more measured in its assessment. What do Facebook Instant Articles and the $4.4B Verizon-AOL deal have in...

Friday 5 — 3.13.2015

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Google Maps is an app many use daily — after all, not everyone can live in a CityMapper zone — but have barely scratched the surface in terms of functionality. Here are some useful tips, including offline access and one-handed use. New digital projects often start with an existential crisis of organizational identity. Land the plane with some content strategy mad libs. Don’t knock it until...

Friday 5 — 12.19.2014

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Everybody scrolls, but visual cues don’t hurt. HUGE is starting a series on usability best practices, and this first post takes on “above the fold” dogma. File under meta: here’s another piece why newsletters matter. Capable curation and a strong personal voice drive higher open rates and engagement. Larger organizations can reap the same benefits if they identify the...

Friday 5 — 8.15.2014

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Lots of buzz about the U.S. Government’s launch of a new SWAT-team digital service, and its digital services playbook. The tenets above are clear and proscriptive, and, true to the complexity of digital transformation, allude to the tremendous change management effort required. It’s not trivial to enable institutional culture shifts like “Address the whole experience from start...

5 lessons from Buzzfeed @ Harvard

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Today, BuzzFeed editor-in-chief Ben Smith spoke to fellows, students, and a few curious onlookers at Harvard’s Shorenstein Center (Storify recap). Listen to the full audio above; below are my top five takeaways from the discussion: Headlines definitely matter — and if you’re writing headlines for catchy listicles, be sure to lead with the number. Headlines at BuzzFeed are a...

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