The day after the Berkman Center convened news thinkers to talk truthiness and Alan Rusbridger spoke of the impact of open journalism, KONY 2012 broke all records for viral video.

All the right ingredients for the perfect social case study of discerning “truth” after the narrative spreads like wildfire. The Guardian asks “What’s the real story?” while Kristof that this scrutiny obscures the key point about the devastation. As the competing narratives unfold, am looking at people quantitatively analyzing the impact to understand more about the inherent risks and opportunities in social news’ accelerated spread.