The Harvard Business Review launched a Slack bot to deliver insights from more than 200 best-practice articles, neatly chunked into do’s and don’ts (an editorial feat I don’t envy.) The bot will send you daily articles, and serves up related case and article links. What are the ethics around creating ever more addictive new digital experiences? The Atlantic explores …
Friday 5 — 10.30.2015
In the early 90s, corporate marketing departments produced physical brand books, illustrating dos and don’ts for print, TV, signage, trade shows, etc. Fast forward a couple of decades, and the digital world requires a wide-ranging brand treatment that enables variations in volume, and concepts like stacking. See this gorgeous Netflix brand rollout for a best-in-class example. I’m a longtime …