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Friday 5 — 10.21.2016

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The Harvard Business Review launched a Slack bot to deliver insights from more than 200 best-practice articles, neatly chunked into do’s and don’ts (an editorial feat I don’t envy.) The bot will send you daily articles, and serves up related case and article links. What are the ethics around creating ever more addictive new digital experiences? The Atlantic explores the role of...

Friday 5 — 10.30.2015

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In the early 90s, corporate marketing departments produced physical brand books, illustrating dos and don’ts for print, TV, signage, trade shows, etc. Fast forward a couple of decades, and the digital world requires a wide-ranging brand treatment that enables variations in volume, and concepts like stacking. See this gorgeous Netflix brand rollout for a best-in-class example. I’m a...

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