ArchiveFebruary 2015

Friday 5 — 2.27.2015


Medium has expanded it focus from elegantly formatted longform content to dive headlong into the stream. Now users land on a page featuring an open, simpler editor up top, which lowers the barrier to entry and ideally attracts more users. Search engine optimization (SEO) and content marketing are often presented as competing rather than complementary disciplines. Here’s a solid explanation...

7 opportunities for digital in educational travel


There’s a lot going on at the intersection — some might even say collision — of mobile, social, digital revolution and the travel industry. Last week I presented at the Educational Travel Community summarizing current and emerging challenges, and offering seven digital opportunities to pursue.

The New Digital Normal, and What It Means for Travel from Perry Hewitt

In defense of screen time


“Screen time” ranks among the phrases, along with “trans fats” and “big box retailer,” that elicit mournful nods among the chattering classes. People regret the loss of unmediated presence: museums free from selfie sticks, dinners uninterrupted by stealthy smartphone checks and weekends free from the tyranny of email. And I get that, I do. But the nostalgia for the days when we weren’t carrying...

Friday 5 — 2.20.2015


Consumer feedback is crucial in building a successful product. Understanding how and when to solicit it can make all the difference. Read and learn from these 5 mistakes we all make with product feedback. Marketing is now in the experience business. In a digital era, marketers need to invest in user experience as a critical competency, and embrace agile methodologies to compete. This interview...

Noble or lazy gas: language and perspective


Last week I was speaking to a Chinese-speaking colleague when the concept of  ‘noble gas‘ came up. Initially, translation was a problem, because it turns out the Chinese phrase is ‘lazy gas’ or  惰性气体. The difference made me wonder enough to go back and check where the English phrase came from. It was translated directly from the German ‘Edelgas,’ coined by...

Friday 5 — 2.13.2015


With the rise of sideways traffic via search and social, the homepage of a news site isn’t the single navigational portal it once was. Still, it’s an important brand asset, and defines organizing principles for content. Here are 64 ways to think about a news home page. Balancing being informed with staying productive isn’t easy. It requires effort to find the right smart...

What Google knows to show you


Google has come a long way from the user experience of “ten blue links.” Today, Google pulls in a vast amount of the information it searches, has a keener understanding of what you are looking for — and serves it up to you directly. Google’s organization of the world’s data, called ‘The Knowledge Graph,’ affects about 25% of all search queries. Google serves more and more...

Friday 5 — 2.6.2015


Social media preferences vary by race and ethnicity. Instagram users reflect some stark differences, with 38% of blacks and 34% of Latinos using the photo sharing service, compared to just 21% of whites. In the surprising news category, it turns out that the best Gmail app for the iPhone is now made by Microsoft. Gmail has always worked well on Android, but despite numerous attempts there...

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