Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …
Unpacking the algorithms behind online experiences
Relinquishing human free will to the machines generally gets a bad rap. In the media, all kinds of scientists are nefarious in their data-driven ways — even well-intentioned science yields Frankenstein’s monster far more often than the reasonable paleontologist in Jurassic Park. The Terminator franchise in the 1980s was among the first to introduce the concept …