1. Twitter quietly opened its analytics platform for general use. Now even small publishers can view and track follows, unfollows, and clicks to gauge performance of an account, and even download a CSV.
2. Facebook embraced the hashtag. This development has been greeted by many as the ultimate victory of advertisers over users. I agree with this Atlantic piece —  the pound sign doesn’t signal the apocalypse as much as a desire to engage users more through search and organized conversations and, yes, help those advertisers.
3. It can be tempting to rush to new technologies to pursue the grail rather than optimize what you have. This book excerpt details how the Obama campaign enjoyed success by optimizing a technology people love to declare dead — and by overcoming a dread of being annoying.
4. Kids like the handhelds and grownups like the tablets, according to Pew. Tablets  skew toward higher household incomes and educational attainment, but apparently there’s no significant difference in tablet ownership between men and women, or among different racial or ethnic groups.
5. Did you think it was only your preteen obsessed with Snapchat? Apparently it’s the summer of Snapchat for Wall Street bankers as well. Looks like the startup may have a shot at being worth the 100M round it’s rumored to be raising on a half-billion or so valuation.

New apps and platforms are springing up to entice a wider range of people to try multimedia and interactive storytelling. Three to consider:

1. Storyteller
Last week Amazon released Storyteller, a quickly and easy way for writers to storyboard their scripts. The scripts have to be in Studios but the service, still in beta, is free (except for a 45-day option). This feels like a grown-up version of xtranormal, and a way for writers to more quickly envision the creative potential of a script. Best of all, you can use the tool to storyboard others’ scripts in a more public and collaborative environment.

2. Tapestry
When not ruining our lives with Dots, the people over at betaworks have been polishing version 2.0 of Tapestry. Tapestry is a mobile app aimed at beautiful, short-form storytelling. I gave it a try — the admin user experience is clean and simple on the admin side, and the consumer experience of tap to-advance on mobile is oddly addictive kind of like, well, Dots.

3. Zeega
Finally, more interesting developments in interactive storytelling over at Zeega. Originally a collaboration at Harvard, Zeega is now among the first cohort of media entrepreneurs over at Matter VC. The platform enables slick integration of audio and video, and has attracted a creative community masterful with found assets. There’s enough complexity to be able to create pieces for a recent exhibit at SFMOMA — but it’s also a way to have a lot of fun with your ABCs and the Jackson 5.

The most encouraging thing about all these apps is the way they are lowering the technical bar for creative storytelling online. It recalls how blogging liberated text publishing from the webmasters and multimillion dollar content management systems in the early 2000s. These are three to watch — and to try.

1. Despite the oft-declared demise of RSS, many recoiled at the announcement of a Google Reader shutdown in July. Feedly, Pulse, and others have picked up migrating users, but Digg has an upcoming launch of a social news site / RSS reader said to be uncluttered and functional. Here’s an interesting interview with the team.
2. In case Mary Meeker hasn’t convinced you, mobile behaviors continue to indicate that there’s a lot more upside ready to be monetized. YouTube announced that its mobile ad revenue has tripled, and revealed that 40% of U.S. video views are on mobile.
3. HBR offers an elegant envisioning of the state of email — which is not dead, but evolving. Each year workers spend the equivalent of 111 workdays dealing with the frustrations of email, and its clunky utility is not going away anytime soon.
4. Similarly, calendar functionality feels like it could get a lot better. Sunrise launched back in early 2013 to reimagine calendar via lush design and smarter data sources —  here’s hoping its new 2.2M round will continue to advance the product.
5. Personal security is a headache. The system of requiring human brains to come up and remember ever more human-unreadable passwords is unsustainable. Looking for a better way? David Pogue offers a comprehensive review of Dashlane as one solution.

knaidels or kneydels or dumplings

What you call things clearly matters: global warming or climate change? High fructose corn syrup or corn sugar? Terrorist or freedom fighter? The knaidel/kneydl debate after the Scripps spelling bee is a reminder of the origins and implications of agreed, canonical spelling. Dara Horn writes an illuminating NYT Op-Ed about spelling as a political statement in Jewish Identity, Spelled in Yiddish.

Spelling in the early Soviet Union was even more perverse. There, government control over Yiddish schools and presses led to the invention and enforcement of a literally anti-Semitic Yiddish orthography by spelling the language’s many Semitic-origin words phonetically instead of in Hebrew. (Imagine spelling “naïve” as “nigh-eve” in order to look less French.) It was an attempt to erase Jewish culture’s biblical roots, letter by letter.

History is commonly understood to be written by the victors, but it’s interesting to think about the cultural and historial roots underlying in the way we spell.

Photo credit: infowidget

Social scientists call this “context collapse.” A joke that you make among friends would not be understood if you made the same joke among, well, everyone else. And even when you say things to a group of like-minded people — say, at an obscure conference where attendees might be tweeting or taking video — you can no longer assume that the thought will stay in that context.

– Mike Rosenwald in an interesting Washington Post opinion piece, Will the Twitter Police make Twitter boring? This article garnered some backlash as well as thoughtful dissent from Alex Howard on the value of Twitter as social media watchdog.

It can be easier to spot relevant context in the physical world

It’s worth pausing on this idea of context collapse, especially as we interact online in more decontextualized, default-public settings. It’s not only the distant nature of all internet interaction, but the way social networks have over the past decade have created quasi-intimate settings (Look! Another baby picture!) while simultaneously removing physical context of your current social sphere (I’m wearing a suit, in an office.). Today, social networks are places where you can interact from the palm of your hand with your boss, your brother, and your barista — all at once, 24 hours a day. It’s a new normal for both communications and context.

While Facebook  privacy settings and Google+ circles exist, the reality is that few use them to a significant level of granularity, and Twitter defaults to public. As content creators we’re charged with figuring out the new social norms that apply — and as consumers we’re learning to strike the balance between appropriate call-outs for bad behavior and online vigilantism.

Photo credit: arbyreed

Beyond the variability among states and companies, it’s worth asking if access to data post-mortem should extend beyond family members and enter some kind of publicly accessible data repository, which data scientists and presumably anyone else could explore. In presenting this concept, Brubaker used the word “donate,” not unlike a person permitting organ donations after death.

– Jordan Novet, Dealing with data after death ain’t easy. Here’s why.

1. If you click one link this week, let it be the Mary Meeker’s Internet Trends slides. It’s a terrific state of the internet summary, with insights into mobile upside (still!), wearables, and the hockeystick rise of digital, tagged content like photos, video, sound, and data.
2. Security’s not sexy, but it’s essential as we store more and more info online. Kudos to Evernote for their recent adds of two-step verification, authorized apps, and access history.
3. Speaking of verification, Facebook finally offers verified pages for brands so users know the pages are legitimate. It’s a gradual rollout — more info here.
4. If you manage a content management system as an admin, work as a content strategist, or just post information to the internet, check out Karen McGrane’s terrific DrupalCon keynote. It’s a great balance of evangelism and understanding the messy content world we live in.
5. Do women and men use social media differently? RWW reports on some Microsoft-sponsored research with some interesting observations about gender. Women report more social media use for collaboration on work products, and men report more use for professional networking.

Harvard Commencement 2013: the calm before the storm

1. Resist the knee-jerk, “let’s make a video” answer for content you want to call attention to. Remember that good video can be difficult to make — and that it requires great audio to be watchable. Evaluate your content resources (story, people, space, equipment) and decide whether audio may be the best fit. Pro-tip: if you do make a video, consider separating out the high-quality audio as a discrete asset, and make both available to your audience.
2. Consider audio less as a companion retelling of your text piece, and more as a way to add depth and color. Here’s an example of a Harvard Gazette article about Cambridge Phone-a Poem enlivened by one of the poems read by its author, Allen Ginsberg.
   
3. Remember that NPR’s oft-cited COPE model applies here: create and store your own audio, but publish it everywhere. Holy wars are regularly fought over the virtues of streaming versus downloading: enable both through as many platforms as feasible. The goal is to keep the content in a format that remains accessible as long as possible with minimal deprecation. Multiple custom players served only on your own website is pretty much the worst way to achieve that audio longevity.

Audio is too often an undersung web content hero beyond the context of radio online. Make sure it has a seat at the table as you plan your next online initiative.

Who gets the photographs and the e-mail stored online, the contents of a Facebook account, or that digital sword won in an online game?…“There can be painful legal and emotional issues for relatives unless you decide how to handle your electronic possessions in your estate planning.”

– Anne Eisenberg in yet another useful piece on practical estate planning for digital assets post-mortem. As we all accumulate more and more curated digital assets like blogs, social accounts, and photos, how do we pass them along?