Friday 5 — 7.29.2016

Friday 5 — 7.29.2016

Nieman Lab shares insights about the progress and user adoption of Stela, the New York Times’ in-house analytics platform. As publishers adjust to living in a world of distributed content and to using analytics data to drive decisions, there’s value in more than aggregating the data: make it approachable, simple and fun to use. Make your buttons look like buttons. Nick Babich takes a look at the evolution of the humble […]

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Friday 5 — 7.22.2016

Friday 5 — 7.22.2016

Keeping up this weekly newsletter relies heavily on a single Chrome extension, Pocket. Throughout the week, I use the productivity tool to capture the interesting articles that fly by and read through them all on Thursday evening. Product Hunt promises that these seven Chrome extensions will similarly change your internet life. AI is coming to marketing through capabilities as diverse as website design, customer segmentation, and bots. Not all of these are ready for […]

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Friday 5 — 7.15.2016

Friday 5 — 7.15.2016

Pokémon fever struck this week with the release of Pokémon Go, an augmented reality app that allows players to catch virtual characters populating physical spaces. Here’s how it works. Om Malik points out that the app has heightened expectations for how we can access information, acting as a kind of gateway drug for broader applications of AR. Deane Barker points out the need for rationality when planning a content […]

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Friday 5 — 7.8.2016

Friday 5 — 7.8.2016

A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes.  The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific. This insider’s guide to Google docs at work is pretty much advertorial content, but offers some useful pro tips for […]

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Friday 5 — 7.1.2016

Friday 5 — 7.1.2016

This is the year I began to rely on voice commands in the same compulsive manner that we all reach for our mobile devices. Try this helpful catalog of over 150 questions and 1,000 variations you can ask Google. My favorite Easter egg: “askew.” Just when you thought it was safe to count on your distributed content strategy, Facebook tweaks the algorithm to favor friends and family over publishers. The pressure […]

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