Friday 5 — 3.25.2016

Friday 5 — 3.25.2016

Scott Brinker has released the 2016 marketing technology landscape diagram, mapping  3,874 solutions into six capability categories (shows above). The slide shows that “one platform to rule them all” has not yet emerged — middleware is enabling greater integration among them. When building a digital product, it’s easy for teams from marketing to development to get atomized and hyper-focused on local goals. This chapter from The User’s Journey: Storymapping Products […]

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Friday 5 — 3.18.2016

Friday 5 — 3.18.2016

Instagram tells us that we see only 30% of our feeds, and that their imminent algorithmic intervention will make that 30% the best it can be. Rendering posts out of temporal order clearly passes muster with Pope Francis, who is making his Instagram debut tomorrow, March 19th. You may have heard that a Google AI program, AlphaGo, beat a human Go champion in a best of five series. And […]

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Friday 5 — 3.11.2016

Friday 5 — 3.11.2016

When are people on Facebook, Reddit, or Gmail? This data dive by Medium’s head of Product Science discovered that the times of day when people read tend to follow consistent patterns each week.  Design thinking has been all the rage for a while. It’s one thing to understand the overall concept, and yet another to change an organizational culture. This McKinsey interview examines ways to create a design-driven culture. I […]

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Friday 5 — 3.4.2016

Friday 5 — 3.4.2016

My mild obsession with work hacks is gratified by this list of 32 of the best productivity tools. I’ve also observed that my habits have changed over time — I use overarching to-do and project management apps like Evernote less, and little tools like Momentum more. When might it make sense to have a digital alter ego rather than share your real identity. This Berkman Center podcast shares stories […]

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