Facebook has already established itself as a formidable video-serving rival to YouTube. This week, with the help of its Oculus acquisition, Facebook launched 360 degree videos — click and drag the video above to see what is now possible. This interactivity is terrific for all kinds of immersive experiences from tours to product demos, as well as myriad off-label …
Friday 5 — 9.18.2015
A survey of >4,000 designers revealed the most commonly used design tools, from brainstorming to wireframing to project management. As a big user of different project management platforms, I found it interesting to see the fragmentation of the market. In a similarly complicated arena, Growthverse is an interactive visualization of marketing technologies, a tool for marketers who have a …
Friday 5 — 9.11.2015
If you’re thinking about mobile as just another line item in your overall internet strategy, Benedict Evans will set you straight. Some company cultures are more conducive to digital transformation, while others hinder progress. This HBR post discusses the risks of excessive focus on technology, and the benefits of distributed decision-making. Your digital footprint — gleaned …
6 ways to create findable, useful website content
Search engine optimization (SEO), Search Engine Marketing (SEM), and increasingly, paid social media placement can achieve remarkable results. Using smart keywords and accessing segmented, up-to-date user data troves like Facebook’s can produce the kinds of attention that drive revenue, and occasionally even “go viral”. But sometimes these tools lead people to believe they can omit the first, essential step: creating …
Friday 5 — 9.4.2015
When Instagram changed photo sizes to allow more options than square, there was predictable hue and cry. Eugene Wei eloquently explains why social networks should not adhere slavishly to features, but focus instead on the power of their network of users. There’s a lot of rhetoric about what it means to be “digital first” or “digital …