Friday 5 — 7.31.2015

Friday 5 — 7.31.2015

Optimizing your business for local search starts with working through the fundamentals. Brush up on your tactics with the ultimate guide to local SEO ranking. Looks matter. An experiment revealed that news site homepages get more pageviews and user engagement when they have contemporary image-rich and modular layouts. Modular pages have discrete blocks of customizable and portable content, rather than a running list of stories. Another interesting finding: […]

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Friday 5 — 7.24.2015

Friday 5 — 7.24.2015

Social media success is about much more than mastering the platforms and tools. Finding a voice that resonates, developing terrific content, and building an engaged community require a culture of experimentation and continuous learning. Quartz reports how NASA developed a smart social media strategy that fueled its global reach. Instagram has enabled desktop search for users, hashtags, and locations. It’s another sign that the social network is moving […]

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Friday 5 — 7.10.2015

Friday 5 — 7.10.2015

We all see (and rely on) many more visual representations of data these days — charts are everywhere in your social streams. Needless to say, how you set up your chart to reflect the numbers matters. Here’s a handy guide to spotting charts that lie. (Yes, Yankees fans, that chart is deceiving.) Facebook is already a dominant platform for video reach — and they are getting more […]

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Friday 5 — 7.3.2015

Friday 5 — 7.3.2015

What does the White House’s new photography policy tell us about the opportunity for brand building? Read my new piece over at Harvard Business Review on the visual web’s latest victory: the White House selfie. How does do Americans’ internet access and usage correlate with age? Pew has released a new report on Americans’ internet access 2000-2015. Notable findings include that a clear majority of 58% […]

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