It didn’t take long for Hyperlapse, a new, stand-alone app for time lapse videos, to reach the #3 spot in the app store. Created by the team at Instagram, the app has a sleek, simple user experience that belies the sophisticated capabilities under the hood. At right, my first attempt to magically speed up traffic in Harvard Square. …
Friday 5 — 8.22.2014
Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …
Friday 5 — 8.15.2014
Lots of buzz about the U.S. Government’s launch of a new SWAT-team digital service, and its digital services playbook. The tenets above are clear and proscriptive, and, true to the complexity of digital transformation, allude to the tremendous change management effort required. It’s not trivial to enable institutional culture shifts like “Address the whole experience …
Friday 5 — 8.8.2014
Snapchat and WhatsApp are emerging as dominant photo sharing platforms. Interesting that a main modality for this sharing is private messaging (quasi-ephemeral in the case of Snapchat) versus Facebook’s one-to-many concept of posting to your profile page. Social networking skeptics often decry the use of “friend” as an organizing principle for everyone from your sister …
Friday 5 — 8.1.2014
In less than a year Product Hunt has become an essential daily ritual for the tech obsessed. How did it get there? It identified a clear problem: “Help me find the latest new, cool things.”Then the team made a bunch of smart decisions, including launching with an early, buggy version (and improving from there!), starting …