Personas for a 21st century media environment

Conjure me up a guy who talks science winningly, who shows you that everything is transparent, and does it in a self-help-y spirit,” [Gitlin] said. “In our age, a guy who looks cute and wonky is better positioned to get away with this than others. Todd Gitlin, a professor of journalism and sociology at Columbia, said in an interview that not only had Mr. Lehrer […]

Read more

Read More

Weekend reading: Just My Type & my fascination with fonts

Ignore the chick lit title — Just My Type is a wonderfully informative and gossipy exploration of fonts (thanks, Cesar). If you’re eager to learn why Garamond left an indelible mark on 16th century Paris, how Caslon cut the finest ampersand, or which master of the sans serif had a taste for ceaseless sexual experimentation, give it a go. I started my career in textbook publishing at Houghton […]

Read more

Read More

Is technology ruining language?

Many a linguistic commentator would have us (misleadingly) believe that technology is ruining language. Every mangled text message and misspelled Facebook status update, they cry, is a dagger through the heart of proper usage. But such grousing ignores increasingly symbiotic ties between linguistics and technology: Some of the most exciting developments in the use and exploration of language have been occurring this year on the […]

Read more

Read More

Great expectations (and how to live up to them)

Greg Hoy has written a thoughtful piece over at A List Apart about client and vendor expectations. Like Greg, I’ve sat on both sides of the table as those expectations are defined through discovery phases, written requirements, and more multi-colored sticky exercises than I’d care to admit to. I think Greg’s onto something when he talks about the importance of being vague at the initial […]

Read more

Read More